When you’re creating a website for your business, you want to keep the focus on branding yourself to visitors. Who are you and what are you all about? What can they expect to find as they scope out your website? One way to do this is by focusing on properly incorporating your business’s logo onto the site. While you don’t want the logo to dominate the site and take up precious space, you also want to ensure that this visual display is prominent enough so that people remember your business’s logo when they see it other places. Here are some tips for finding the perfect balance as you use incorporate your logo into your website:
The colors found on your website should work in perfect harmony with those used in your logo. If your logo is all about greens and blues, you should work to incorporate these tones into the actual design of the site itself. A site that clashes with the company’s logo fails to create an aesthetically pleasing experience for visitors.
When you’re going through the logo design process, you want to be selective before you approve anything. Take time to think about what your brand is all about. What does your company embody? Are you fun and youthful? Buttoned up and professional? Industry experts? Your logo’s style reflects this, so make sure you like the messaging the graphic is offering. It should remain in sync with your company’s vision and values.
Many business owners inadvertently end up wasting precious space on their website because they make their logo so large that all other content has to be shifted in order to accommodate the graphic. While it’s certainly important to make it easy to figure out which company’s site you’re on as you scroll, there’s no need to have a logo that dominates the majority of the white space on the page. Keep it noticeable, but leave room for other essential photographs and copy.
Logos shift and evolve over time, just as businesses do. But if you’ve still got your 2002 logo on your website, you’re doing your company a disservice. Make sure that you’re always using your most updated logo on any and all marketing materials.
If you need help blending your logo and your website to pack a powerful branding punch, e-mail me today for a consultation at firstname.lastname@example.org.