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Why Retail Stores Need Websites

By Keith on September 29, 2016

Many boutiques and smaller shops rely heavily on social media (especially Instagram) when it comes to their online presence. Customers can scroll through pictures of outfits, and simply comment letting the shop owner know which piece they’d like to buy. While social media is an important part of a retail store’s business, it’s not wise […]

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How your website can show personality but remain professional

By Keith on September 13, 2016

When you’re building a website for your business, there’s a fine line between boring and being silly. You want to showcase your brand’s personality, but don’t want would-be customers to think that you’re too unprofessional to trust with serious matters. Here are some tips on toeing that line to create a website that’s authentic, but […]

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How do I know if my site has been hacked?

By Keith on August 19, 2016

Online security is a significant concern today, especially as hackers get sneakier about grabbing personal information. It’s why you’re willing to deal with the slightly aggravating process required to use a chip reader when you could have quickly swiped your debit card and moved on with your day. And yet despite the precautions you take […]

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Key elements of a successful homepage

By Keith on August 07, 2016

Designing your website’s homepage can feel overwhelming, particularly when you’re starting from scratch. There’s so much information you feel inclined to include, and yet you don’t want to overwhelm a visitor who’s scoping your site out for the first time. When you’re going through the web design process, here are a few key elements that […]

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How to Keep Visitors Returning to Your Site

By Keith on July 19, 2016

While some of the magic behind attracting visitors to your site can be attributed to proper coding and playing nicely with search engines, in reality there are a number of other factors that also impact whether you’ll successfully convert a first-time visitor into a repeat offender. Here are some steps you can take to ensure […]

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How to Avoid Getting into Legal Trouble When You’re Using Photos On Your Website

By Keith on July 08, 2016

When you’re designing a website for your business, you want to make sure that the pages you’re focused on have visual appeal. If your site’s pages are packed with text and are completely void of photos, you’ll probably struggle to keep a visitor’s attention. Yet if you’re grabbing photos from any source you feel like […]

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The Real Reasons Why Your Website is Running. So. Slowwwly.

By Keith on June 23, 2016

Internet users today expect everything at lightning speed. If your website takes just a little too long to load, you can bet that the user is hitting “x” and moving on to a site that will display the information they need at a faster rate. If you’re struggling to get your website to pick up […]

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The 4 Design-Related Decisions Every Business Owner Will Need to Make

By Keith on June 07, 2016

Regardless of the kind of business you run, when it comes time to designing or redesigning your company’s website, you’ll need to make a few essential decisions. Getting clarity about these questions helps ensure that your completed website accomplishes your business’s goals and provides an ROI. Here are some of the questions every entrepreneur will […]

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Where to Find Inspiration For Your New Website

By Keith on May 24, 2016

Whether you’re building a new website from scratch or are looking to freshen up your existing site, you’ll need some inspiration to get the project underway. What do you want the site to look like? What kinds of colors should be incorporated? What should visitors feel when they check out the site? If you’re at […]

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4 Reasons Why a New Website is a Worthwhile Business Investment

By Keith on May 10, 2016

For business owners, the list of necessary expenses to keep a company afloat can feel never-ending. From rent and utilities to employees’ salaries and shelling out money on advertising, it’s certainly not cheap to keep a business going. That’s why many entrepreneurs shy away from the added expense of a website. Instead they opt to […]

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What You Need to Know About Protecting Your Website From Hackers

By Keith on April 08, 2016

Unfortunately, as hackers get smarter, protecting your business’s website from cybercrime becomes increasingly important. Now we’re seeing that even major retailers such as Target aren’t immune to the havoc that hackers can wreak. If you’re concerned about protecting your site from hackers, here are some steps you can take to ensure that your business’s most […]

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Who really owns your domain name?

By Keith on March 29, 2016

Domain name ownership is a serious matter. When it comes to your business, your domain name is an essential part of your brand. Can you imagine if you lost your domain name? That would be devastating to your business. I see so many businesses who come to me looking to redesign their website only to […]

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