For small business owners on a budget, a website may seem like an unnecessary luxury. You may rely heavily on your company’s Facebook page instead. While Facebook is certainly a powerful marketing tool, it’s important not to overlook the necessity of a website when it comes to growing your brand’s footprint. Here’s why your small business needs both a website and a Facebook page:
When you develop a website, you can incorporate an e-commerce section that features a virtual storefront where customers can browse and purchase items. You can include product descriptions and offer details about sizing. This feature is much more complex than anything you’d find on Facebook.
Facebook is great for connecting with your customers throughout the day as they spend time online. They’re browsing at lunch, and you’re there to greet them. But in terms of long-form storytelling about your business, Facebook isn’t the proper vehicle. Instead, you’ll want to rely on the copy found on your company’s website to describe what you’re all about, your vision and values, who your team members are, and the kinds of clients you partner with on a regular basis.
Due to Facebook’s changing algorithms, you can’t always be sure that potential customers are seeing your messages, even if they’re spending time on the platform. When they’re on your website, you know that you have their attention. Now it’s time to maximize your content so that you make their visit worthwhile.
In order to remain competitive, you need to show up in search engine results when potential customers are looking up topics related to your business. One way to make this happen is by building a website and populating it with relevant, fresh content. Facebook is important because your customers spend their time there, but when it comes to boosting your search engine rankings, a well-maintained website is key.
Ready to build a beautiful, useful website for your small business? I’m here to help. E-mail me today at Keith@Buckleupstudios.com.