As we kick off 2022, you’ve probably made a few New Year’s resolutions for yourself. Maybe you want to get in the gym more, or you want to start reading more frequently. While you’re thinking up some personal goals for the year ahead, don’t forget about your business’s website. Here are a few website New Year’s resolutions worth setting and keeping in 2022.
1 – Increase your traffic
The more people who visit your website, the more likely you are to make a sale and boost your business’s bottom line. How do you do this?
- Promote your website whenever you get the chance. You should mention it on your business cards, in your email signature, and in your business’s advertisements.
- Create something worth visiting. If your website hasn’t been touched in six months, there’s really no reason for a visitor to return. Instead, churn out fresh, enticing content as frequently as you can to keep people coming back.
2 – Boost email subscribers
Building an email database is a great way to connect with your customers, provide useful information, and let them know about new product lines or sales.
- One easy to boost email subscribers? Just ask! Encourage signups on your website, tell customers about your email newsletter when you meet in person, and consider offering a freebie (like an e-book or a consultation) when people sign up.
3 – Increase your search ranking
Maximizing your SEO efforts makes it easier for potential customers to find you as they’re searching the web.
- One easy way to do this is by selecting specific, targeted keywords and incorporating them into your site’s content. For example, trying to rank for the phrase “sporting goods” is much more difficult than trying to rank for “used hockey skates.” Choose your preferred keywords carefully and then make it a point to incorporate them into your content.
- Check back throughout the year to see how your website is ranking. Tracking your progress is an important part of website growth!
4 – Develop a reputation for your brand
Having a web presence is great, but in order to take it to the next level, you’ll want to spend some time thinking about your business’s brand as a whole.
- As you start planning for the year ahead, consider the experience and feeling you hope customers get after interacting with your business.
- From there, make sure this branding is consistent across all platforms. If your business is all about being silly, terrific! Make sure you’re equally as goofy on Twitter as you are in your company’s blog posts.
Got questions about how to take your website to a new level this year? Let’s chat! E-mail me at Keith@BuckleUpStudios.com