Even the most beautifully designed sites need some sprucing up every once and a while. Much like how you might throw a fresh coat of paint on your shutters or change out the bedding in the guest room, a website rebrand can breathe new life into your company’s online presence. Here are a few signs that indicate that it might be time for a website rebrand:
Even if you fell in love with your site’s original design, if it’s been a while since it was updated, it’s more than likely time for a refresh. Just like with clothing, web design trends change over time. If you don’t keep up with these trends, your site can look outdated. This creates a less-than-stellar first impression on potential customers.
Ideally, your website should look great anywhere it’s pulled up, regardless of whether that’s a laptop, a tablet, a phone, or a desktop computer. If your site requires a certain style of device to look good, then it’s probably time for a rebrand as you incorporate a responsive design that adjusts to the device on which it’s being viewed.
If your business has gone through a rebrand, then you’ll want your website to reflect these changes. Even if it’s as simple as updating a logo or a color scheme, keeping your branding uniform across all platforms is an important part of creating a professional, polished look.
If visitors are struggling to understand how to use your site, it’s probably time for a rebrand. The goal of any good website is to be a clear, consistent source of information for potential customers. If your site requires a PhD to navigate it, it’s time for a change.
If your goal is to use your website as a way to sell more of your shoes/jewelry/muffins/whatever it is that you offer, then that site needs to accomplish that goal. When your site is no longer helping your business to achieve its goals, it’s time for a rebrand.