When you’re ready to build a website for your business, it may feel tempting to try to tackle the job yourself. Hey, you built that bookshelf from Ikea on your own! Why not save some money, right!? If you think that trying to put together a piece of furniture using only a series of pictures is frustrating, trying to craft a professional website for your business will probably feel even more daunting. Here are a few reasons why you should think twice before trying to DIY your business’s website.
Your website should help your business stand out from the crowd. When you’re handling your site’s design yourself, you’re limited to generic templates and themes. As a result, the look and feel of your site will probably be similar (or maybe even identical!) to your competitors’. This makes it difficult to make a lasting impression on potential customers.
Unfortunately, hackers are getting smarter every day. A professional web designer is able to install top-tier security measures to prevent your site from getting hacked. When you’ve taken the DIY approach, you’re setting yourself up for security concerns. If you collect customer data, you’ll want to be especially wary of this.
Remember what websites looked like in their early days? They featured clunky blocks of text, music that played automatically, and they took forever to load. Needless to say, things change. If you’re not actively staying updated about these shifts, your site can quickly look outdated and unappealing to potential customers. Professional web designers dedicate themselves to staying aware of these shifting design trends.
Most people can figure out how to add a few blocks of texts and some pictures to their website, but when it comes to adding an opt-in for an email newsletter or making sure that your site looks great on any device, things get trickier. If you truly want to maximize your website’s potential, it’s best to leave it to the pros.