Why Your Brands Signature Style Matters
By Keith Curreri • Published on November 5, 2024
No matter how amazing your business is (and it totally is!) you’re still trying to make your brand stand out from the competition. One key way to do this is by establishing a signature style for your business. This can include signature colors, a distinctive brand voice, and more. No matter how it looks or feels, that style needs to be consistent and cohesive across all platforms. Why is a signature style so important?
1. It boosts brand recognition
Companies like Apple, Nike, and Target have nailed their brand recognition. When you see certain colors, logos, or slogans, you immediately think of them. Even if your business isn’t nearly as large as those three, developing a signature style will boost brand recognition among your customers. In turn, this ensures that you’re at the forefront of that person’s mind when they need to make a purchase within your category.
2. It helps you stand out from the competition
When you and your competitors offer similar products or services, a unique brand style helps you become the more appealing choice. For example, if your competitors are working with stuffy, corporate branding and you come in as the fun, playful brand, it’s likely that potential customers will gravitate to you instead.
3. It elicits emotion
Your brand’s signature style dictates how you want people to feel when they interact with you. Maybe you’re aiming for quiet luxury, or perhaps you want to seem knowledgeable and trustworthy. The branding you choose will draw these emotions out of would-be customers.
4. It feels more professional
Consistent branding makes your business look and feel more professional. If your website feels very formal, but your Instagram feels whimsical, customers may get confused about what your brand is all about. This can make them question whether you actually know what’s going on in your own business, and may make them hesitant to work with you.
While you’re spending time developing products or services your customers can’t wait to buy, don’t forget to put some thought into how you’re presenting your business to the outside world. Good branding matters!
