Articles

Why Professional Photography is Worth the Investment

By Keith on February 20, 2018

You just got a brand new iPhone and are pretty impressed with the pictures you’re able to take of your kids, your neighborhood, and, yep, even your food. You’re even considering skipping the professional photographer and handling the images for your new website yourself. But while you may be a talented shutterbug, here are some […]

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How to Develop a Strong Call to Action

By Keith on February 05, 2018

You spent time and money creating a website to attract the attention of potential new clients. You paid someone to take professional photos of your staff and office. You even carve out time each week to write new posts for your company blog. Despite these efforts, somehow you’re still not seeing the ROI you had […]

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How to Use Your Business’s Website to Introduce a Rebrand

By Keith on January 19, 2018

Letting your customers know that you’ve rebranded your business takes both time and concentrated effort. If you’ve become established in your community for carrying a certain type of product, it’s not easy to change consumer perception. However, your company’s website can be a powerful tool when you want to educate clients and potential clients about […]

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How to Balance Your SEO Efforts With User Experience

By Keith on January 08, 2018

We all know about the importance of SEO, or search engine optimization. You can create a beautiful website and captivating content, but if you’re not showing up on search engines, you’ll fail to reach your target audience. However, build a site with only search engines in mind, and you’ll end up with a product that […]

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How to Attract Millennials to Your Site

By Keith on December 16, 2017

If you’re a business owner, you know just how valuable it is to have millennials browsing your site and making purchases. However, with brands clamoring to get the attention of this desirable consumer base, getting them to stay focused on your site isn’t always an easy task. Here are some tips for doing just that: […]

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3 Web Design Trends to Watch For In 2018

By Keith on December 04, 2017

2017 is coming to a close, and while that means it’s time to come up with some resolutions for the new year, it also means there are evolving web design trends to keep an eye on. What caught your customers’ attention in 2017 might not be exactly what they’re hoping to see next year. Here […]

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Help! I Have No Idea What to Put On My Website’s Blog

By Keith on November 15, 2017

You know that adding a blog to your website personalizes your content and gives potential customers insight into why they should choose to work with you over your competitors. There’s just one problem: when it comes to actually crafting your blog posts, you have absolutely no idea what to write about. If you’re facing writer’s […]

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How to Help Your Website Generate More Leads

By Keith on November 03, 2017

You’ve spent time and money developing a website for your business, and you can’t wait to see what kind of leads it attracts. But wait a second…it’s been months and you’re not seeing the ROI you’d hoped for. It’s frustrating when your website fails to bring in leads, but there are a few, easy-to-fix factors […]

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Easy, Inexpensive Ways to Boost Your Business’s SEO

By Keith on October 16, 2017

You could craft the most beautifully designed, wonderfully written website in the world, but if it’s not showing up in searches, you’re going to have a hard time getting potential customers to pay you a visit. That’s the interesting thing about search engine optimization, also known as SEO. You need to put in the time […]

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You Hate Your Business’s Website. Now What?

By Keith on October 02, 2017

You tried to design your business’s website yourself and it just didn’t come out the way you had hoped. Maybe you’ve had the same site for years and it’s just not cutting it anymore. Either way, you’ve come to a realization: you HATE your business’s website. Now what do you do!? Never fear, you’ve got […]

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Why Your Small Business Needs an Email Newsletter

By Keith on September 15, 2017

When you’re running a small business, your time is limited and you feel stretched thin. When the day is done, one of the last things you want to worry about is crafting a well-composed e-mail newsletter that goes out to customers or potential customers. However, an e-mail newsletter can be a powerful marketing tool for […]

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4 Essential Elements All Restaurant Websites Need

By Keith on September 01, 2017

When you own a restaurant, you probably rely heavily on places like Yelp and Instagram to attract potential diners. However it’s important not to minimize your own website’s power when it comes to getting new people through the door. Here are some components that every restaurant’s website should include: Enticing photos of your food and […]

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