How to Make Your Logo and Your Website Work Well Together

By Keith on February 02, 2017

When you’re creating a website for your business, you want to keep the focus on branding yourself to visitors. Who are you and what are you all about? What can they expect to find as they scope out your website? One way to do this is by focusing on properly incorporating your business’s logo onto […]

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How to Turn Your Website Into a Powerful Sales Tool

By Keith on January 24, 2017

Your website can be a powerful sales tool for your business, especially since it stays open 24/7, long after you’ve closed your store up for the night and gone home to bed. But in order to ensure that your site is converting sales as effectively as you’d like, it needs to feature a few key […]

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Web Design Trends to Keep an Eye On in 2017

By Keith on January 10, 2017

We finally said goodbye to 2016, and a new year means new trends in web design. Whether you’re looking to build a new site completely or are kicking off a website redesign slated for this year, here are the trends to keep an eye out for as 2017 gets underway: The use of geometric shapes […]

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How to make your website stand out from the competition

By Keith on December 19, 2016

Regardless of the industry you’re in, you’re competing for would-be customers’ attention. Your website can help ensure that these people choose to do business with you instead of your competition. How do you make sure your site grabs their attention and stands out from the crowd? Consider the following tips: A good domain name You […]

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How to Build a Beautiful, Functional Site on a Limited Budget

By Keith on December 08, 2016

Limited funds don’t have to warrant a poor quality website. With the right strategy, you can build a beautiful site that’s easy to use but doesn’t exceed your company’s budget. Here’s how to make it happen: Prioritize While there may be a dozen features you’d like the site to have, due to budgetary restrictions it’s […]

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How to Create an E-mail Blast People Will Actually Want to Read

By Keith on November 23, 2016

Each day people are bombarded by dozens and dozens of e-mails that quickly end up in their trash folder. They’ve got enough important work messages to attend to, so anything else really has to stand out to warrant a read through. This makes it difficult for your company’s e-mail blast to earn a customer’s attention. […]

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5 Features To Scrap From Your Website Today

By Keith on November 03, 2016

There are a few standard features every website should have, regardless of the industry you’re in. Essentials like a navigation bar, an “about” page, and an easy way to contact your business will also be must-haves for you brand’s website. However, just like with fashion and hairstyles, website design trends change over the years. Here […]

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Web Design Must-Knows for Small Business Owners

By Keith on October 23, 2016

When you’re a small business owner, you probably don’t have an extraordinary amount of extra cash to spend on a website. At the same time, you want to make sure that the site you do invest in looks great, is easy for a visitor to navigate, and keeps your brand message consistent. That’s a lot […]

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Why Your Hair Salon Absolutely Needs a Website

By Keith on October 13, 2016

Many hair salons rely on social media platforms like Instagram to help them draw in new business and keep returning clients engaged. While social media makes sense for salons and stylists (you want clients to get a visual sense of what you’re capable of) don’t discredit the importance of a website when it comes time […]

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Why Retail Stores Need Websites

By Keith on September 29, 2016

Many boutiques and smaller shops rely heavily on social media (especially Instagram) when it comes to their online presence. Customers can scroll through pictures of outfits, and simply comment letting the shop owner know which piece they’d like to buy. While social media is an important part of a retail store’s business, it’s not wise […]

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How your website can show personality but remain professional

By Keith on September 13, 2016

When you’re building a website for your business, there’s a fine line between boring and being silly. You want to showcase your brand’s personality, but don’t want would-be customers to think that you’re too unprofessional to trust with serious matters. Here are some tips on toeing that line to create a website that’s authentic, but […]

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How do I know if my site has been hacked?

By Keith on August 19, 2016

Online security is a significant concern today, especially as hackers get sneakier about grabbing personal information. It’s why you’re willing to deal with the slightly aggravating process required to use a chip reader when you could have quickly swiped your debit card and moved on with your day. And yet despite the precautions you take […]

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