Many of us don’t exactly love to write, but even if you consider yourself quite the scribe, writing copy for a website is a different animal than, say, writing the next Great American Novel. If your website isn’t packing the punch you’d hoped it would, lackluster copy may be to blame. Here are three sneaky ways your website’s content is failing you:
There’s too much of it
This may sound counterintuitive, but it’s true! Think about your own experience visiting a website. If you see endless paragraphs, are you more likely to be inspired by the prose or hitting that little red x in the corner? If you’re like most people, too much content has you looking for the escape route.
This isn’t to say that your website shouldn’t have much content. Useful, valuable information always has a place on your site. But you should ditch the excess and make sure the pieces of content that stay are easily scannable. This means you’ll want to use subheadings, bulleted lists, and short sentences.
You’re forgetting to add relevant links
Not only are relevant links good for your SEO, they’re useful for your site’s visitors. Whether you’re describing a new kind of candle that’s for sale on your site or referencing last month’s blog post, don’t forget to add a link! Humans are inherently lazy, and your website’s visitors don’t want to have to do a lot of work to enjoy your page. Make it easy for them!
You’re not putting yourself in your reader’s shoes
While you may know everything there is to know about your product line and your website, remember that most visitors don’t. As you’re writing your website’s copy, don’t forget to put yourself in your visitor’s shoes. What information are they probably hoping to find when they come to your site? What is something they might not know but definitely should?
If you’re concerned that your copy is doing your website a disservice, let’s chat. E-mail me at Keith@BuckleUpStudios.com!