Hello there!

I'm Keith and I’m a high-conversion website consultant.

For over 10 years I’ve worked with small, service-based businesses with 1-3 employees to help them use their website to make more sales and get more leads – all with a website that is dead simple to update.

What is a "high-conversion" website consultant?

A high-conversion website consultant relies on research, psychological strategies and following proven web-conversion best practices to ensure that each website made gets conversions.

What kind of research?

Since the goal for most websites is to get visitors to take some kind of action, it’s important to know (1) who the target audience is and what motivates them, (2) how your business will help them, and (3) what your competition is doing.

I spend a significant amount of the project time researching your business, customers and competition – it's equally important as design and development.

What kind of psychological strategies?

There are so many psychological tools that can be used to help visitors take action: like scarcity, urgency, exclusivity, framing, and consistency.

There isn’t a one-size-fits-all solution for every business, so these should be chosen depending on each individual situation.

These tools make your potential customers act right away to fill out your contact form, buy your product, give their email or achieve whatever your business goal is.

What kind of proven web-conversion best practices?

I like to use a formula made famous by Sean D’Souza in his book The Brain Audit. (A book every business owner should read)

• Identify your customer’s problem – In order to grab the visitor’s attention you need to let them know that you understand their problems. When you show your visitors you understand them you go to the next step.
• Identify the solution – Only after the customer’s problem is identified you can start talking about the solution to the problem.
• Eliminate objections – Even after you’ve identified the problem and solution, people will still be afraid to take action. We need to bust through those objections.
• Trust factors – At this stage people will still have doubts. To alleviate these doubts you need to add more ways to prove that you are trustworthy. This can be done by using testimonials, logos of companies who you have worked with, credentials you’ve earned or awards that you have won.
• Risk Reversal – If possible, it’s a good idea to try and think of some way to minimize the risk of your product or service. Maybe it’s a guarantee of some sort, maybe it’s a free sample or a free consultation. There’s no one-size-fits-all solution for every business, but the more that you can eliminate the risk for your customers the better.
• Call to Action – By using psychological tactics there is always a way to nudge your visitors to take action now (later is always too late).

Why I created Buckle Up Studios

I started Buckle Up Studios over 10 years ago for fun in my college dorm room at the Rochester Institute of Technology in Rochester, NY. After graduating, I interviewed at a few different agencies but nothing worked out to be the right fit at the time, so I decided to continue with my independent business – and I'm so glad I did.

I soon realized that working as an independent website consultant was my perfect job. I get to do what I love every day while helping like-minded business owners grow their businesses.

As time went on, I got better and better at making websites, but realized that in order for my business to get to the next level, I’d have to stop thinking like a “web designer” and more like a “business owner”. This shift helped me to focus on not just making cool websites, but making websites that get a return on investment for my clients.

Like you, I’m a small business owner. I'm business-focused and realize that the right website can make all of the difference in bringing you positive results for your business. With 10+ years of experience, I know that my clients trust me to be a return on investment and I take that very seriously.