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3 Web Design Trends to Watch For In 2018

Illustration of the numbers 2018 next to illustration of a cloud

2017 is coming to a close, and while that means it’s time to come up with some resolutions for the new year, it also means there are evolving web design trends to keep an eye on. What caught your customers’ attention in 2017 might not be exactly what they’re hoping to see next year. Here are some of the biggest trends in web design that you’ll see in 2018:

A focus on mobile

If your website isn’t optimized for smartphones and tablets, you’re going to fall behind significantly in 2018. Customers are becoming increasingly dependent on their phones and tablets as they browse the web. This means that you need your pages to look great no matter how they’re viewed. If you focus on anything in 2018, make sure it’s on optimizing your site for mobile.

Unique fonts

Would-be clients are drawn to sites with fonts that don’t look like every other page that’s out there. If you’re still relying solely on Times New Roman, it’s time to change it up in 2018. Make it a point to incorporate bold fonts where it makes sense. Your customers will appreciate the visual upgrade.


In the new year, designers will continue to put the focus on simplicity. This means utilizing white space, playing with irregular grids, and keeping only the most essential content on a site. Consumer attention spans continue to get shorter, so it’s important to make your site as appealing as possible, thus encouraging a user to stick around longer.

If you want to step up your web efforts, 2018 is the perfect time to start. Contact me for a consultation about how we can take your web presence to the next level in the year to come.

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