The Internet is great in many ways. Trying to remember the name of that song you danced to at your prom in 1992? A quick Google search will tell you! Need to find a great sushi place near your hotel? Done! But with these modern conveniences comes a serious risk for analysis paralysis. There are times when the Internet provides too many options. So many websites, so little time!
While you can’t exactly put the genie back in the bottle when it comes to the Internet, you can make your business’s website especially engaging for visitors, giving them a good reason to stick around and find out more about your brand.
How do you do that?
- Choose your colors wisely. While a little color adds a necessary pop to your website, it’s possible to have too much of a good thing. If your website is filled with greens, pinks, purples, and yellows, it can feel busy and overwhelming to a visitor. Instead, try to pick a color scheme and stick with it.
- Limit your text. You want to provide enough basic information so that a potential customer knows what your business is about, the kinds of services you offer, and how to get in touch with you. But if your website’s homepage contains The Great American Novel, it’s a sure bet that many visitors will feel overwhelmed and move on to other sites.
- Keep the design simple. If you’ve got an animation flying in from one corner, a pop-up with music blaring from another, and pages and pages of text to navigate through, don’t be surprised if your visitors exit stage left fairly quickly.
- Choose fonts that are easy to read. Though they may look cool, fonts that are too funky can prevent your website visitors from sticking around. If they need a codebreaker to figure out what your site is saying, you should rethink your font choices.
- Incorporate a responsive design. Your design should be responsive, which means that it looks just as good when viewed on a cellphone as it does on a desktop, a tablet, or a laptop. This is a key component of creating a positive user experience.
Want more information about how to encourage your visitors to stick around? Let’s chat! E-mail me at Keith@BuckleUpStudios.com