As Thanksgiving approaches, it’s time to start thinking about the things in your life that you’re most grateful for. While your gratitude probably covers your kids, family, friends, and health, you can also consider the business-related gratitude you’re feeling, too.
If you need a kickstart as you’re reviewing your gratitude list, here are a few things to be thankful for when it comes to your business’s website.
It looks great on a mobile device
If your website looks just as good on a tablet or a cell phone as it does on your desktop, then that’s certainly something to be thankful for. You’d be surprised how many websites aren’t properly optimized for mobile viewing, which creates an unpleasant user experience for those browsing on their cell phones or tablets.
You have fresh, exciting content that showcases your brand’s personality
If your company’s website is filled with recently updated content that has a unique voice to it, you’ve got another reason to be thankful this holiday season. Content that’s interesting to read while simultaneously letting your customers know what your brand is all about is invaluable.
Your contact information is displayed clearly in several spots
In many instances, a potential customer is checking out your website to learn how to get in contact with you. Sending them on a wild goose chase to get this important information is a quick way to lose that potential sale. Be thankful if your website displays your business’s contact information (including your location, email address, and phone number) in a way that’s clean and easy for potential customers to find.
Your website shows up on Google
We all depend on Google to find our next favorite restaurant, hair stylist, and more. If your website makes it to the top of a Google search, congratulations! You’re making it easy for customers to find out about you. That’s definitely something to be thankful for.
Your URL is easy to remember
We’re all trying to manage tons of information these days. Sometimes it feels like there just isn’t room to retain anything else. For that reason, you’ll want your website’s URL to be easy to remember. If you’ve snagged a URL that’s short, snappy, and to the point, well done! And be thankful.
What else are you thankful for as you take a peek at your business’s website this holiday season? I’d love to hear about it! E-mail me at Keith@BuckleUpStudios.com