When a potential customer visits your brand’s e-commerce website, there’s a high likelihood that they’re engaged and are actively looking to make a purchase. Keep your sales flowing and your brand blossoming by ensuring that your site has these must-have components:
A potential purchaser who is browsing your site wants to be able to get a good idea of the product they’re considering before making a purchase. Images should be clear and easy to see. Most importantly, they should accurately represent what the product looks like in real life, with minimal retouching.
Descriptions of the products
If an item on your site catches a shopper’s eye, make sure that you include plenty of information so they can assess whether it’s a fit for them without having to call or email to find out. Some examples of details you might include are:
While you hope that all shoppers will love your products, potential purchasers will still want to know your return policy in the event that the piece they buy doesn’t work out. What is required for you to accept a return? How much do returns cost? Do you issue full refunds or store credit? Cover these details on your website.
If you want to make selling your products easier, your e-commerce site should include customer reviews. Few things are as powerful as positive reviews from other people who have already bought your products. You might also consider allowing past purchasers to upload images of their products in order to give would-be buyers a better look at how the items appear in real life.
Customer service information
Though your website will ideally provide all of the information a shopper needs before making a purchase, you should also put customer service details in a conspicuous place in case potential purchasers have questions or concerns.
Fast loading time
With an infinite number of options available to them, it’s a compliment to your brand that a user has stopped by your site when they’re interested in making a purchase. However, if your site is filled with broken links or takes too long to load, potential customers won’t hesitate to go elsewhere, even if they genuinely do enjoy your brand. Stop this from happening by verifying that your site loads quickly and cleanly.
If you’re not sure if your e-commerce site is delivering exactly what your customers are looking for, let’s chat! E-mail me at Keith@BuckleUpStudios.com.