You’ve gone back and forth with your designer for months. You’ve teased a “big surprise” on your brand’s social media channels. There’s only one thing left to do…it’s time to launch your company’s new website! While this is inevitably an exciting time for your business, here are seven things to take care of before your new site makes its debut:
Make sure all of your links are correct: You don’t want to encourage people to check out your brand new site, only for them to find that the links you’ve painstakingly put in place don’t actually lead anywhere.
Check your contact information: Has a business rebrand or move prompted you to revamp your site? If so, don’t forget to update your contact information. This includes e-mail addresses, store addresses, and hours of operation.
Adjust your copy accordingly: When you’re putting a new site out into the world, you want to make sure that all of your copy is cohesive and up-to-date. If you grabbed the text from your old site and inserted it into the new one, make sure the information is still relevant.
Verify that it looks great on all devices: You’ve put in the time and effort to revamp your website. Now make sure it’s easily accessible across all platforms. Before you launch, check various browsers, as well as laptops, desktops, tablets, and smartphones.
Update graphics accordingly: A new website is an effective way to shake things up after a company rebrand. If this rebrand came with a new logo or slogan, make sure that the new site reflects these changes.
Complete a quality assurance test: Even if you think everything looks perfect, you’ll want to do a quality assurance test before launching the site. This means someone other than your developer should carefully go through every page, link, and form to ensure everything is functioning exactly as you’d hoped.
Consider getting an outside opinion: Though you’re probably thrilled to show your new site off to the world as soon as possible, you might consider having a friend or family member who’s not as invested in the redesign take a peek at it before you launch. They can offer an unbiased opinion and may find small mistakes that you’re unable to see after spending so much time on the project.
Does all this talk about new websites have you itching to revamp your own? Awesome! Let’s chat! E-mail me at Keith@BuckleUpStudios.com.