Google Analytics 101: The Pieces of Information Any Business Owner Should Know

You’re trying to make it a point to understand Google Analytics so that you can tweak your website accordingly. After all, you want to make sure you’re creating a great experience for those visiting your site! But it’s easy to feel like you’re drowning in information when you try to decode all of the stats in front of you on your Analytics account. Before the panic sets in, here are a few must-know pieces of information.

Page views

This lets you see which pages on your site are getting the most eyeballs, so it goes without saying that this figure is important.

Bounce rate

While this sounds vaguely trampoline-related, in reality bounce rate refers to how many people check out a particular page on your site and then bounce away to another site. The goal is to keep this number as low as possible, but anything between 26 to 40 percent is typically viewed as a good rate. I know, it seems high, but trust me on this!

Traffic sources

This tells you how you’re attracting visitors to your site, and it’s important to know so that you can maximize these resources accordingly. Maybe it’s social media that’s getting you eyeballs on your site, or perhaps an industry colleague is helping to refer potential clients to you and you can work to partner in an even more effective way.

Time spent on page

Keep in mind that people tend to have short attention spans, so if you’re not captivating visitors for hours at a time, that doesn’t necessarily mean there’s something wrong with your site. Instead, use this information to determine where to focus your energy. For example, if users are spending the most time on your blog, make sure to beef that up accordingly.

If you need some additional help deciphering all of the information available to you via Google Analytics, that’s what I’m here for! Contact Me!.