At some point you’re going to wonder when it’s time to redesign your website.

No matter how much maintenance you put into your site, eventually it’s going to be an antique from the past.

Ah, the joys of website ownership – a website is just like owning a house, the “work” is never done.

But how do you know when the time is right?

As a general rule, some experts say that you should redesign your website every two to three years, but I don’t agree with that as a hard rule.

It really all comes down to one key thing…

Are you happy with your website’s performance?

You’ll need to make sure you have defined goals as well as analytics software to fully answer this question.

Take some time and analyze your data against your business goals.

Do you think there’s room for improvement? Or are you satisfied with your site’s performance for your business?

The Takeaway: If you’re happy with your website’s performance then there’s no need for a website redesign, however if you’re not happy with it’s performance, it could be a good indicator that you need to invest some time into it.

-Keith