If you’re a business owner, you know just how valuable it is to have millennials browsing your site and making purchases. However, with brands clamoring to get the attention of this desirable consumer base, getting them to stay focused on your site isn’t always an easy task. Here are some tips for doing just that:
Regardless of your personal feelings about social media platforms, these sites are invaluable when you want to reach the millennial consumer. If this is a goal, put a focus on social media. Make sure you’re present on platforms like Instagram, Facebook, and Twitter. Also make it a point to update your content regularly, and to engage with other users.
Your millennial customers are probably browsing your site on a smartphone or tablet. Therefore, if your site isn’t optimized for mobile, you’re missing out in a major way. These potential clients will look at your site, try to pinch and scroll to make the content visible for a few minutes, and then move on to a competitor that has invested in a site with responsive design. Make it a point to optimize your site for all platforms.
According to a recent study, more than 80 percent of millennials expect the companies they shop with to make a commitment to good citizenship. If your business has an authentic mission and is focused on improving your community, you’re more likely to catch the eye of a millennial shopper.
Millennial consumers are used to being able to order at the touch of a button, with no phone calls or tracking down addresses necessary. If you want to up your chances of converting them into paying customers, make sure your website is easy to use and makes purchasing convenient. You should clearly state how to buy, and should give ordering options that don’t include coming into a storefront.
These customers want to know that what they’re buying has value. Sure, they love a great deal, but if a product costs more, they want to know that what they’re getting is high quality. Use your site’s content to educate them about what is unique about your product or service and you’ll convert them into committed clients.
If you need help using your website to target the millennial consumer, e-mail me at Keith@BuckleUpStudios.com for a consultation.