Let’s face it: people love free stuff. It doesn’t matter how much money you make, where you live, or what you do for work, people love to feel like they’re getting something cool for absolutely nothing. But at the same time, you’ve also got a seemingly infinite number of people offering these freebies to people all over the Internet. So how do you make sure your ebook, checklist, webinar, video tutorial, or other freebie is appealing and actually earn’s a visitors attention? Here are some tips:
Rather than assuming you know what your audience is looking for, take some time to conduct research. Connect with your client base and find out about their struggles. What do they want to know more about? What’s holding their business back? What do they hope to achieve in the coming year? With this information, you can shape your freebies accordingly as you effectively hit on those pain points.
You may have the greatest content in the world, but if the name is a snooze-fest, no one is going to opt in and claim the freebie. Before you release the program into the wild, make sure the branding around it is strong. If you’re not sure, ask your family members, friends, or a few trusted clients for their thoughts.
People are busy, and no matter how much they love your brand, they probably don’t have time to sit and refresh your website just waiting for new information to appear. That’s why it’s your responsibility to make sure you’re spreading the word about new offerings. If you’ve got a fantastic new freebie that you know your audience would benefit from downloading, let them know. Post about it on social media, send out an email newsletter, and make sure your reminders are consistent.
If you want to make sure your freebie is grabbing the attention it deserves, I’ve got even more tips. Email me today for a consultation at Keith@BuckleUpStudios.com.