How to Know If You Should Rebrand Your Business or Start From Scratch
If your business could use a facelift, you have a few options available to you. You can make some minor tweaks and roll out a rebrand, or you can choose to scrap everything and start from scratch as you introduce an entirely new business. If you’re not sure which choice is the best option, here are a few factors to consider:
1. Why are you considering a rebrand?
If you’re simply tired of your same old logo or seeing the same three colors on your website, that’s an easy fix. By changing up your logo, refreshing your company’s signature colors, and tweaking your website, you can freshen your branding up without having to do a major overhaul.
If you’re considering changing your business’s offerings significantly, minor tweaks may not be enough to communicate these developments to your customers. For example, if you’re going from a brick and mortar shoe store to selling graphic tees online, a logo change may not be enough to make this shift apparent to your customers. In that case, starting from scratch is probably the best way to clearly communicate your business’s new mission.
2. What do potential customers think of your brand?
If you’re dealing with a hit to your brand’s reputation, a change in logo or color scheme may not be strong enough to overcome a negative association with your business. In this case, starting from scratch may be a more effective approach.
3. Consider the costs of each option
Regardless of whether you’re rebranding or starting from scratch, you’ll need to be prepared to invest some money in this business shakeup. Some costs you’ll want to account for include:
- A graphic designer and/or web designer’s fees
- New business cards and company letterhead
- New signage
- New promotional materials
Before you begin any type of rebrand, make sure that your budget allows for this expense. The last thing you want is to unveil a beautiful new logo and color scheme, only to find that you don’t have the money to order new signage and business cards, and now your company is stuck mid-rebrand.