As we head into the end of the year, we start to reflect on what we executed well and where we could stand to improve in 2020. For business owners, you might take a moment and think about how your website factors into this equation. Here are some ways to tell if your website worked effectively for your brand this year:
Consider your own habits as a consumer. How frequently are you scrolling through a website on your phone or tablet? With this in mind, you want to make sure that your own customers and potential customers are able to check out your website on their desktops, laptops, phones, and tablets, with an equally positive browsing experience across the board. If your site looks amazing while using Google Chrome on a desktop but is basically unusable in any other form, correcting this issue should be a top priority in 2020.
People are busier than ever. If they land on your site and find a novel waiting for them, don’t be surprised when they head to a different site that boils down the necessary information in digestible chunks. To make your site more effective, ensure your content is written in manageable paragraphs, with only the most essential information included.
You’ve got a customer who’s ready to make a purchase. Exciting! But wait, they can’t quite figure out how to e-mail you to start the order process. And where exactly are you located? Your website doesn’t say.
Don’t let simple mistakes on your site impede your ability to make sales. Make sure you’ve got your email address, phone number, and store location (if applicable) in several conspicuous places on your website. It seems simple, but you’d be surprised how many times business owners overlook these details.
If you’ve got a lot content on your site, it can feel hard to manage. But it’s worth it to take some time each month and verify that your site is making a strong first impression on potential customers. One easy way to do this is by replacing broken links with active ones. It’s not time-consuming, but it makes a big difference when it comes to your customer experience.
You could have a website with eloquent content and updated links, but if the images are lackluster, don’t be surprised when your customer engagement is low. Your clients are visual, so your site needs to have high-quality photography. Stay away from stock photos and instead invest in photography that accurately represents your products and your staff. It will leave a potential customer engaged and intrigued.
Not sure if your website hit the mark this year? Let’s chat and make sure you’re ready to hit the ground running in 2020! E-mail me for a consultation at Keith@BuckleUpStudios.com.