How to turn your website into an effective sales tool

While you want your website to look visually appealing, ultimately it should also act as a sales tool for your business. If you hear the word “sales” and automatically think of cheesy, in-your-face slogans that drive potential customers away, think again. There are a few effective ways to ensure that your site is converting visitors into customers without impacting your site’s user experience. Here are some easy ways to do it:

Offer testimonials

Whether you’re considering a new hair stylist, a contractor, or a restaurant for dinner, chances are that you utilize reviews before making your decision. You don’t want to fork over your hard-earned money for an unpleasant experience. Your customers are the same way. With this in mind, testimonials are an important part of any site, regardless of your industry. Including a few testimonials from satisfied customers on your site gives visitors the peace of mind necessary to make a purchase.

Add some information about yourself

Whether it’s a picture of you or a short bio about your professional experience, putting a face to a name helps people feel more comfortable doing business with you. Unfortunately, there are plenty of scammers out there, and adding a personal touch to your site can reassure potential customers that you’re the real deal.

Put your contact information front and center

Ideally, a customer visits your site, likes what they see, and wants to make a purchase. Don’t make this a challenge for them. Your contact information should be placed conspicuously on multiple spots throughout your site. The last thing you want is to lose a potential customer because they can’t figure out how to get in touch with you.

Collect email addresses whenever possible

Collecting email addresses from potential customers is a great way to convert those leads into sales. You can send these people notifications about new products, coupons, and other relevant updates that might entice them into making a purchase. Just make sure to use email sparingly. If you’re contacting potential customers eight times a day, don’t be surprised when they quickly hit “unsubscribe.”