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How to Use Your Website To Keep Your Business Strong During an Uncertain Time

Businesses of all sizes are directly impacted by the pandemic that’s wreaking havoc on the world right now. Though, inevitably, adjustments need to be made, you can use your website as a tool to help propel your business forward during this international crisis. Here are some tips for doing so:

Expand your offerings

If you keep saying, “I really want to start a podcast but never seem to have time” or “I want to expand our e-commerce section but haven’t had time” then now might just be the perfect time to zero in on these tasks. While being stuck inside away from family and friends has many challenges, it also presents business owners with more downtime than they’re typically used to. If you’re feeling motivated, use these hours to beef up your business’s virtual offerings.

Stay connected with your audience

You may prefer in-person meetings, but technology allows you to stay connected with your customer base during this era of social distancing. Use video conferencing technology like Zoom or FaceTime to keep that connection strong, even if you can’t meet with your clients in-person for the time being.

Keep blogging

As you’re trying to get accustomed to your new routine, don’t neglect your company’s blog. This content helps to establish you within your industry and also allows your customers to get to know you better. You don’t need to write daily to be effective. Even weekly or monthly posts can make a difference.

Be aware of your content

Now more than ever, it’s important to keep your web and social media content timely and relevant. You may have scheduled out Facebook posts weeks in advance, but it’s important to go through and make sure that this content is still relevant given the rapidly changing circumstances. For example, a post you scheduled several weeks ago about packing for vacation is no longer going to be appropriate and will need to be replaced. Pivoting your content accordingly allows you to connect on a deeper level with your follower base.

It goes without saying that this is a strange time for business owners of all sizes. If you’re looking for some guidance about how your website can help your business get through this challenging period, I’d love to connect. Contact Me!

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