Unhappy customers are valuable too
By Keith Curreri • Published on November 7, 2018
Surely we have all been on the phone with a customer service representative who doesn’t care about our problem or complaint.
If eye rolling made a sound we’d hear it loud and clear.
The customer service rep just wants us off the phone and out of the way as soon as possible, probably so they can hang up and complain to their coworkers about us.
These tactics may work for huge companies, but as small, independent business owners, we need to take a different approach to negative feedback.
Bill Gates once said:
“Your most unhappy customers are your greatest source of learning”
Unhappy customers should be valued within our businesses.
Many unhappy customers will simply take their business elsewhere without giving you a second chance – the ones that voice their complaints to you are giving you a tremendous gift…
They’re telling you that they want the relationship to work, but for some reason or another it’s not working.
We’re only human and we’re always prone to making some mistakes. But it’s how we deal with them that really matters most.
