What to Do When The Domain Name You Want is Already Taken

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By Keith Curreri on April 15, 2017

You’ve come up with the perfect name for your new business and can’t wait to start creating a website and branding yourself. However there’s one major problem: the domain name associated with your fledgling company is already taken. Now what? I’ve got a few suggestions:

  • Tweak it slightly: Sometimes adding or removing a small word, such as “the” or “and” can free up a domain name that’s perfect for your business. It may not be exactly what you had in mind when you started your search, but a little flexibility is important when you begin building a website.
  • Try to buy it: Just because someone already owns the domain name, doesn’t mean it can’t be yours. If the ownership information is public, you can reach out to the person who’s purchased the domain first and ask if they’d be willing to let you buy it. This site allows you to look up website ownership records.
  • Come up with a new name: While it’s not ideal, this is another option, and it may be your best bet if you haven’t yet begun to brand your business publicly. If you go this route, keep in mind that the domain name you go with should be simple and easy to remember. Lengthy web addresses simply don’t stick in potential customers’ minds.

If you’re ready to build a website and need help finding a domain name that’s perfect for your future business, I’m glad to assist you. E-mail me today at keith@buckleupstudios.com.

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