Many hair salons rely on social media platforms like Instagram to help them draw in new business and keep returning clients engaged. While social media makes sense for salons and stylists (you want clients to get a visual sense of what you’re capable of) don’t discredit the importance of a website when it comes time to build your business’s customer base too. Here are some tips on creating a successful website for your hair salon:
You’re constantly adding new photos on Instagram and Snapchat, but make sure you dedicate the same amount of care and attention to your web presence too. This is especially important when it comes to any photo components your site may include. Images get stale quickly, particularly when it comes to this industry, where trends are constantly evolving. Make it a point to continuously add new images to your site so clients and would-be clients can see the colors, cuts, and styles you’re capable of.
Social media is great, but it doesn’t make it easy for you to get in touch with your customer base. Take advantage of your website’s ability to collect data. Invite visitors to join an e-mail database, but make it worthwhile for them. Consider offering discounts on products, announcements about new services, or other worthwhile information that would entice someone to opt into your newsletters.
You’re a hair salon, not a hospital or a law firm, so make sure the content on your site fits with your brand. It should be fun and on-trend, not stiff and full of jargon. Write like how you would actually talk to clients when you were interacting with them face-to-face.
If you build a beautiful website but the pages take forever to load, don’t be shocked when you don’t get return traffic. Focus on the aesthetics and content, but also pay attention to the user experience. You want to give visitors a reason to return, and a slow site makes that hard.
Lastly, don’t forget to promote the site. You can include a link to it on clients’ appointment cards, or post signs highlighting the URL around the salon. When you’re first building up traffic, you might consider offering an incentive to those who visit, such as a discount on hair products if you sign up for your e-mail list.
Want more guidance on how to build a website that will serve your salon well? E-mail me today and let’s chat! I’m Keith@BuckleUpStudios.com.