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Why Your Small Business Needs an Email Newsletter

illustration of a paper coming out of an envelope

When you’re running a small business, your time is limited and you feel stretched thin. When the day is done, one of the last things you want to worry about is crafting a well-composed e-mail newsletter that goes out to customers or potential customers. However, an e-mail newsletter can be a powerful marketing tool for your brand. Here’s why it’s something worth considering:

It gives you top of mind awareness

Perhaps a customer made a purchase from you before and loved what they got, but that was a year ago and they’ve sort of forgotten about your brand now. Getting a monthly or weekly e-mail newsletter from you helps them remember that your brand exists, and triggers that previous positive experience. This can inspire them to buy from you again.

It encourages would-be clients to make a purchase

If you’ve got a great sale or deal going on, your e-mail newsletter is the perfect way to let potential customers know about it. Research shows that people actually do make use of the coupons they receive from e-mail newsletters, so why not tell your clients about the offers you have going on? Your newsletter can be an easy way to increase your e-commerce.

It’s simple

Even if you’re not a graphic designer, services like Constant Contact and MailChimp make it easy to put together a newsletter that looks professional and aesthetically pleasing. Plus, many of these services are free or inexpensive.

It reaches people regardless of their social media habits

Sure, it’s important to be present on platforms like Facebook and Instagram, but remember that not all of your customers are going to use social media. Therefore if you only communicate with your client base using these platforms, you’re missing out on opportunities to connect. Almost everyone uses e-mail, so even if they’re not spending their day scrolling and pressing “like” you can still share news about your brand with them.

If you need some tips on starting your company’s e-mail newsletter, contact me.

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