Articles

Why You Should Create a Website for your Side Hustle

By Keith on August 04, 2020

Whether it’s photography or tutoring, a side hustle is a great way to indulge a creative hobby and make a little extra cash. Even if your side venture only takes up a couple of hours per week, it’s still worth building an online presence for the business. Here’s why: Establish credibility Before opting to work […]

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The Real Power of Testimonials

By Keith on July 13, 2020

Think about the last time you went to buy something on Amazon. What did you do before adding the item to your cart? If you’re like most people, you probably checked out the pictures, read the description of the product, and then scrolled down to the reviews. If everyone loved it, you’re probably going to […]

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How to Create an Email Newsletter People Actually Want to Read

By Keith on June 08, 2020

These days, we all get lots of email. That shop you bought one sweater from seven years ago? You’re getting their daily updates somehow. Though some of these email newsletters can be pesky, it’s certainly possible to create email marketing content that people will be excited to read. Here are some tips: Set the tone […]

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5 Tips To Make it Easy for Customers to Find Your Website

By Keith on May 04, 2020

In these strange times, a solid, easy-to-use website is an essential element for your business’s survival. If you primarily relied on in-person shopping, a shift to a robust e-commerce platform can help make up for lost revenue. But since your site has become critically important in the last few weeks, it’s time to make sure […]

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How to Use Your Website To Keep Your Business Strong During an Uncertain Time

By Keith on April 07, 2020

Businesses of all sizes are directly impacted by the pandemic that’s wreaking havoc on the world right now. Though, inevitably, adjustments need to be made, you can use your website as a tool to help propel your business forward during this international crisis. Here are some tips for doing so: Expand your offerings If you […]

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The Surprising Reasons Why a Bigger Logo Isn’t Necessarily Better

By Keith on March 05, 2020

Having a massive logo on your website probably feels important. How else will you get potential customers to remember you, right? While branding your site and making sure your logo is present is certainly an important part of effective website design, it’s actually possible to harm your site’s overall user experience by going overboard with […]

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Four Worthwhile New Year’s Resolutions for Your Business’s Website

By Keith on January 03, 2020

While you’re busy setting New Year’s resolutions about reading more and eating better, the start of 2020 is also a good time to turn your attention to your company’s website. What’s working well and where might you like to see some improvements? If you’re not sure where to focus your efforts as we kick off […]

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How To Tell If Your Website Worked Effectively For Your Brand This Year

By Keith on December 03, 2019

As we head into the end of the year, we start to reflect on what we executed well and where we could stand to improve in 2020. For business owners, you might take a moment and think about how your website factors into this equation. Here are some ways to tell if your website worked […]

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Four Easy Ways to Keep People on Your Website for Longer

By Keith on September 23, 2019

You’re getting tons of traffic to your website! Amazing! But are people actually sticking around when they get there? That’s another story. If you’d like to improve your bounce rate (the percentage of visitors who navigate away from your site after viewing just one page) then there are several techniques to start putting into practice. […]

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How to Protect Your Customers’ Sensitive Data to Protect Against a Security Breach

By Keith on August 08, 2019

Data and privacy are two hot topics today, as we become increasingly concerned with where our personal information goes once we enter it online. With data breaches and stories about apps like FaceApp having ties to Russia, it’s with good reason that people want to know what’s happening to their data as they read, shop, […]

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The Key Reasons Why Visitors Aren’t Sticking Around Your Website

By Keith on July 08, 2019

When you build your business’s website, you’re hoping that visitors will come check it out, stay, and then buy something. In reality, unfortunately, this isn’t always the case. If you’re looking at your bounce rate (how long a visitor stays on your site before “bouncing” away) and you’re unhappy with what you see, there are […]

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Four Easy Places to Search for Website Redesign Inspiration

By Keith on June 04, 2019

You’re feeling excited about redesigning your business’s website and have finally set aside the time and funds necessary to focus on the project. However, now it’s time to find some inspiration. What do you want the new site to look and feel like? If you’re trying to get a better handle on your vision so […]

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