Articles

Four Easy Places to Search for Website Redesign Inspiration

By Keith on June 04, 2019

You’re feeling excited about redesigning your business’s website and have finally set aside the time and funds necessary to focus on the project. However, now it’s time to find some inspiration. What do you want the new site to look and feel like? If you’re trying to get a better handle on your vision so […]

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The surefire way to keep Gravity Form messages out of your Gmail spam folder

By Keith on May 23, 2019

Are your Gravity Form contact form emails getting trapping in your Gmail spam folder? If so, it’s a pretty common problem – and it’s easy to fix. Sure, you can click Gmail’s “Report not Spam”, but that’s not 100% guaranteed to work, and it can be pretty devastating for business if you miss even 1% […]

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How to Use Your Website to Boost Your Customers’ Trust in You

By Keith on May 20, 2019

You know your products are great. Your mom knows your products are great. Your best friend knows your products are great. But all of this means nothing if your customers don’t know that your products are great. Your website is a powerful tool that improves your credibility. Here’s how to use your website to boost […]

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Key Tips on Narrowing Your Focus and Finding Your Ideal Client

By Keith on April 18, 2019

You’ve got an awesome product. Your website looks great. You have a well-trained team. Perfect! Now it’s time to figure out who, exactly, will be enjoying the fruits of your labor. Finding your target customer isn’t as easy as you might have imagined, so if you’re struggling to build a dedicated customer base, don’t get […]

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Reaching customers outside of your target audience

By Keith on April 17, 2019

Here’s a question from a reader: “Could you create an article about reaching customers outside of your typical bucket?” The reader is wondering: how do you reach prospects outside of your typical target audience? My take on this is: Why would you want to? What’s the reason why you’d like to get a different type […]

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Always use a branded email address

By Keith on April 10, 2019

If you’re not careful you can get scammed on Craigslist – but I bet I don’t have to tell you that. One common scam deals with buying used cars from a private seller. A buyer will find a car on Craigslist, go out to see the car and when they look closer find that there’s […]

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Why You Shouldn’t Be Afraid to Give Away a Free Sample of Your Services

By Keith on April 08, 2019

It seems counter-intuitive: you give a potential customer a free sample in order to get them to spend money. Why would you want to spend time on a free offering when you could be working on business for paying clients? Yet the notion of giving a “freebie” is actually a powerful sales tool, regardless of […]

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Where’s the best place to hide a dead body?

By Keith on April 05, 2019

On the second page of Google. I love that joke. It’s funny because there’s some truth behind it – 75% of people will never scroll past the first page on a Google Maps search. This means that it’s much less likely somebody will find your site if it isn’t listed on the first page. You […]

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The 8 Words Texaco Used to Increase Sales

By Keith on April 03, 2019

In the 1930’s, back when gas stations still had attendants, Texaco experimented with different methods to increase their oil sales to car owners. Attendants were instructed to ask the following sales question to each customer: “Did you check your oil today?” Using this sales line, Texaco was able to sell some oil, but most people […]

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What George Clooney Can Teach Us About Marketing

By Keith on April 01, 2019

George Clooney is one of the most well-known and successful actors on the planet. But he didn’t start out that way. His first years in Hollywood were brutal, he got rejected over and over at every audition he went to. Each audition he’d go into he’d nervously think to himself: “God, I hope these guys […]

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How often should you redesign your website?

By Keith on March 29, 2019

At some point you’re going to wonder when it’s time to redesign your website. No matter how much maintenance you put into your site, eventually it’s going to be an antique from the past. Ah, the joys of website ownership – a website is just like owning a house, the “work” is never done. But how […]

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Logical thinking can hurt your website

By Keith on March 27, 2019

As humans, we love to boast about our intelligent, super-evolved brains. It doesn’t feel like we’re primal animals anymore. Even after millions of years of evolution, we humans still rely heavily on urges, impulses and emotions when making decisions. That’s right, all of that smart research and planning you did before you bought your last […]

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