How to Accurately Define Your Target Audience

By Keith on February 19, 2019

It doesn’t matter how wonderful your product line is, if you don’t know who you’re creating the items for, don’t be shocked if the response is lackluster. If you’re feeling a little uncertain about who’s looking for your products, here are some ways to accurately define your target audience: See who’s currently buying from you […]

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Are You Making These Common Content Marketing Mistakes?

By Keith on February 04, 2019

Regardless of your industry or the size of your business, a killer content marketing strategy is a key factor when you’re looking for long-term success. When you’re regularly putting out interesting and relevant content, you’re giving visitors a reason to return to your site. At the same time, you’re also establishing yourself as an authority […]

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What to Expect From Web Design in 2019

By Keith on January 17, 2019

It’s hard to believe we’re in 2019 already. Hey, they say that time flies when you’re having fun! Whether you’re in the market for a complete website redesign, some small updates, or you’re committing to finally building your business a site for the first time, it’s good to be aware of the design trends we’re […]

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Three Easy Steps for Building an Editorial Calendar

By Keith on January 03, 2019

If one of your 2019 resolutions revolved around giving your company’s blog some much needed TLC, terrific! Having a strong content marketing plan in place is an essential part of finding success as a business owner. One of the first places to start is developing an editorial calendar for your blog. I know, it sounds […]

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How to tell if your website has had a successful year

By Keith on December 18, 2018

As 2018 draws to a close (it’s hard to believe!) it’s the perfect time to stop and reflect. While some personal reflection is great, take some time and think about how the year has been for your business too. As far as your website goes, here are some ways to gauge if 2018 was as […]

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Your web design New Year’s Resolutions for 2019

By Keith on December 04, 2018

While most New Year’s resolutions focus on going to the gym, eating healthier, or reading more, you should also take some time and think about your business as you head into 2019. Your website is a crucial tool when it comes to boosting your brand, so you’ll want to make sure you’re devoting the proper […]

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5 Organizational Tools to Boost Your Business AND Your Web Presence

By Keith on November 15, 2018

Any business owner knows that staying organized and focused is essential if you want to succeed. Having the right tools on hand is an important part of making this possible. Here are a few of my favorite tools for entrepreneurs. I’d highly suggest giving a couple of them a shot! Buffer You know how important […]

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How to make your web content feel authentic

By Keith on November 01, 2018

As you’re crafting the content for your business’s website, you may struggle to toe the line between selling your products and coming across as fake. You want the reader to engage with what you’re saying, while still ensuring that you drive home the points about why they should purchase your products, specifically, and not those […]

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How to Select the Best URL For Your Business’s Website

By Keith on October 17, 2018

The URL you select for your website is a crucial choice. While it may not be as fun to think about as the kinds of pictures you’ll use on your site, your URL directly correlates to how easy it is for potential customers to find you online. When you want to be certain that the […]

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6 Key Components to Include in Your Company’s Email Newsletter

By Keith on October 03, 2018

Email newsletters are the perfect way to keep your current customer base engaged, and they’re also great for landing new clients. But what should you add into that blank template staring back at you, just waiting to be sent out to eager readers? Great question! Here are a few ideas about what you should incorporate […]

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Why a Consistent Blogging Schedule Is Essential For Your Business

By Keith on September 17, 2018

How often have you heard people talk about the importance of consistency? Whether you’re trying to get into shape or would like to learn a new skill, showing up each day matters. The same could be said of your website’s blog posts. When you’re trying to build an audience and develop a following for your […]

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Google Analytics 101: The Pieces of Information Any Business Owner Should Know

By Keith on September 03, 2018

You’re trying to make it a point to understand Google Analytics so that you can tweak your website accordingly. After all, you want to make sure you’re creating a great experience for those visiting your site! But it’s easy to feel like you’re drowning in information when you try to decode all of the stats […]

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