Four Easy Ways to Discover Your Brand’s Aesthetic

By Keith on December 04, 2023

A brand’s aesthetic plays a significant role in its longevity. Even if you haven’t spent a lot of time thinking about branding aesthetics, subconsciously you’re well aware of the concept. McDonald’s has its famous golden arches, with lots of yellow and red. Apple keeps it simple and clean with its white apple logo with a […]

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Why Does Having a Professionally Designed Website Boost Your Business?

By Keith on November 07, 2023

When you’re a new business owner, you’ve got your eye on expenses. While some purchases are frivolous, others should be viewed as an important investment in your business’s future success. One such worthy expense is a professionally designed website. Why does having a professionally built website boost your business? There are a few reasons! Let’s […]

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6 Must-Have Features That Visitors Want From Your Website

By Keith on October 16, 2023

No matter what kind of business you own or what your ideal customer looks like, there are a few elements that nearly every visitor will want to see when they check you out online. To make sure your site is delivering the goods, here are a few features you absolutely must include: Easy-to-locate contact information: […]

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How to prepare your site for holiday traffic

By Keith on September 07, 2023

It may be hard to believe, but the holidays are almost here. If you’re expecting large spikes in traffic thanks to holiday shopping, this is the perfect time to prepare your site accordingly. When your site lags, potential customers may get frustrated and check out a competitor instead. Here are some ways to get your […]

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Four Reasons Why You Shouldn’t DIY Your Website

By Keith on August 08, 2023

When you’re ready to build a website for your business, it may feel tempting to try to tackle the job yourself. Hey, you built that bookshelf from Ikea on your own! Why not save some money, right!? If you think that trying to put together a piece of furniture using only a series of pictures […]

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What should you ask your web designer when your project is complete?

By Keith on June 08, 2023

You’ve been anxiously awaiting this moment: your brand spankin’ new website is ready to make its debut! While you probably can’t wait to show your new site off to family, friends, and clients, there are a few questions that you should ask your web designer before you unleash this greatness into the world. These questions […]

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How to Know If You Should Rebrand Your Business or Start From Scratch

By Keith on May 03, 2023

If your business could use a facelift, you have a few options available to you. You can make some minor tweaks and roll out a rebrand, or you can choose to scrap everything and start from scratch as you introduce an entirely new business. If you’re not sure which choice is the best option, here […]

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Is There a Right Time to Create a Website For Your Business?

By Keith on April 07, 2023

A website is an important part of any small business’s marketing strategy. A good website provides key information about your business to potential new customers, making it easy for them to get in contact with you if they’re interested in your services. But how do you know if it’s the right time to create a […]

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5 Signs That It’s Time For a Website Rebrand

By Keith on March 07, 2023

Even the most beautifully designed sites need some sprucing up every once and a while. Much like how you might throw a fresh coat of paint on your shutters or change out the bedding in the guest room, a website rebrand can breathe new life into your company’s online presence. Here are a few signs […]

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How to Provide Your Web Designer With Feedback They Can Actually Use

By Keith on January 17, 2023

The web design process should be a collaborative one, and good communication is essential to the quality of the finished product. When your web designer shows you your new site and asks for feedback, they truly want your thoughts. They’re not simply looking for praise. Here are some simple ways to ensure that you’re providing […]

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5 Questions to Ask a Potential Client During a Web Design Consultation

By Keith on December 09, 2022

When you’re doing a consultation with a potential web design client, you’ll want to make sure that you’re getting a full picture of that person’s needs, desires, and expectations. This allows you to verify that you’re the best designer for the project, and allows you to work together seamlessly without room for miscommunications. As you […]

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7 questions to ask your web designer during a consultation

By Keith on November 22, 2022

Choosing the right web designer for your project is essential. Before you decide to partner with a specific design professional, you’ll want to ask a few key questions to get an understanding of what this person is all about and how they work. Here are some questions you may consider asking during a web design […]

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