For small business owners on a budget, a website may seem like an unnecessary luxury. You may rely heavily on your company’s Facebook page instead. While Facebook is certainly a powerful marketing tool, it’s important not to overlook the necessity of a website when it comes to growing your brand’s footprint. Here’s why your small […]
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You’ve come up with the perfect name for your new business and can’t wait to start creating a website and branding yourself. However there’s one major problem: the domain name associated with your fledgling company is already taken. Now what? I’ve got a few suggestions: Tweak it slightly: Sometimes adding or removing a small word, […]
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Web design trends shift depending on the year, and your site needs to evolve with these changes in order to maintain a fresh, relevant look. However, while certain fads and plug-ins may not be in style in a year or two, there are a few timeless web design trends that you can always count on. […]
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When you’re creating a website for your business, you want to keep the focus on branding yourself to visitors. Who are you and what are you all about? What can they expect to find as they scope out your website? One way to do this is by focusing on properly incorporating your business’s logo onto […]
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Your website can be a powerful sales tool for your business, especially since it stays open 24/7, long after you’ve closed your store up for the night and gone home to bed. But in order to ensure that your site is converting sales as effectively as you’d like, it needs to feature a few key […]
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We finally said goodbye to 2016, and a new year means new trends in web design. Whether you’re looking to build a new site completely or are kicking off a website redesign slated for this year, here are the trends to keep an eye out for as 2017 gets underway: The use of geometric shapes […]
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Regardless of the industry you’re in, you’re competing for would-be customers’ attention. Your website can help ensure that these people choose to do business with you instead of your competition. How do you make sure your site grabs their attention and stands out from the crowd? Consider the following tips: A good domain name You […]
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Limited funds don’t have to warrant a poor quality website. With the right strategy, you can build a beautiful site that’s easy to use but doesn’t exceed your company’s budget. Here’s how to make it happen: Prioritize While there may be a dozen features you’d like the site to have, due to budgetary restrictions it’s […]
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Each day people are bombarded by dozens and dozens of e-mails that quickly end up in their trash folder. They’ve got enough important work messages to attend to, so anything else really has to stand out to warrant a read through. This makes it difficult for your company’s e-mail blast to earn a customer’s attention. […]
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There are a few standard features every website should have, regardless of the industry you’re in. Essentials like a navigation bar, an “about” page, and an easy way to contact your business will also be must-haves for you brand’s website. However, just like with fashion and hairstyles, website design trends change over the years. Here […]
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When you’re a small business owner, you probably don’t have an extraordinary amount of extra cash to spend on a website. At the same time, you want to make sure that the site you do invest in looks great, is easy for a visitor to navigate, and keeps your brand message consistent. That’s a lot […]
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Many hair salons rely on social media platforms like Instagram to help them draw in new business and keep returning clients engaged. While social media makes sense for salons and stylists (you want clients to get a visual sense of what you’re capable of) don’t discredit the importance of a website when it comes time […]
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