For business owners, the list of necessary expenses to keep a company afloat can feel never-ending. From rent and utilities to employees’ salaries and shelling out money on advertising, it’s certainly not cheap to keep a business going. That’s why many entrepreneurs shy away from the added expense of a website. Instead they opt to […]
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Unfortunately, as hackers get smarter, protecting your business’s website from cybercrime becomes increasingly important. Now we’re seeing that even major retailers such as Target aren’t immune to the havoc that hackers can wreak. If you’re concerned about protecting your site from hackers, here are some steps you can take to ensure that your business’s most […]
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Domain name ownership is a serious matter. When it comes to your business, your domain name is an essential part of your brand. Can you imagine if you lost your domain name? That would be devastating to your business. I see so many businesses who come to me looking to redesign their website only to […]
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Most business owners understand that their company’s website has the ability to act as a sales tool. It provides information 24 hours a day, seven days a week, even when your salespeople aren’t around to close business for you. However, just because you have a website, doesn’t mean it’s effectively explaining to potential clients why […]
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While your website is an important part of branding your business and sharing information about what you do, you always want to be sure that it creates a pleasant user experience. If visitors dread going to your site, they’ll seek out a competitor instead. Here are some of the features your site has that might […]
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Does this situation sound familiar to you? You are looking at your website and your designer put your logo at the top of your design, but it looks a little too small. Don’t worry, you’re not alone. This is a common request from business owners and it gets asked often. The purpose of this article […]
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Web design trends are always evolving based on users’ tastes and changes in technology. Because of these ever-shifting patterns, it’s necessary for business owners to stay on top of the latest trends in order to ensure that the website that represents their brand doesn’t take on an outdated look. Here are some web design trends […]
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The ability to manage your own site is essential for business owners. If you want to change your hours or add photos, you don’t want to have to waste time on the phone trying to get someone to make these adjustments for you. This is why many companies rely on platforms like WordPress to create […]
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A contact form on your site is a great way to encourage customers or potential customers to take a desired action. Whether you’d like them to sign up for an e-book or schedule a consultation, contact forms can help make it happen. However, the way you set up your contact form on your site has […]
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Having a site that is sleek and easy to use is ideal, but ultimately you’d like to encourage repeat visitors too. A site that promotes customer loyalty is a site that converts more sales. There are a number of different ways that you can keep clients and potential clients coming back to your site. These […]
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As a business owner, you’ve probably heard a lot about the importance of defining your target market. You need to understand who’s most interested in buying your products, what kind of money they have to spend, and what types of items they’re actually looking to buy. But many business owners are still hesitant to take […]
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Let’s say you need to find a dog groomer, florist, or coffee shop in your area. What’s the first step you’d take? If you’d hop on Google, you’re like the majority of American shoppers. Because online search engines have become such a major resource for those of us looking to make purchases, it’s more important […]
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