Designing your website’s homepage can feel overwhelming, particularly when you’re starting from scratch. There’s so much information you feel inclined to include, and yet you don’t want to overwhelm a visitor who’s scoping your site out for the first time. When you’re going through the web design process, here are a few key elements that […]
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While some of the magic behind attracting visitors to your site can be attributed to proper coding and playing nicely with search engines, in reality there are a number of other factors that also impact whether you’ll successfully convert a first-time visitor into a repeat offender. Here are some steps you can take to ensure […]
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When you’re designing a website for your business, you want to make sure that the pages you’re focused on have visual appeal. If your site’s pages are packed with text and are completely void of photos, you’ll probably struggle to keep a visitor’s attention. Yet if you’re grabbing photos from any source you feel like […]
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Internet users today expect everything at lightning speed. If your website takes just a little too long to load, you can bet that the user is hitting “x” and moving on to a site that will display the information they need at a faster rate. If you’re struggling to get your website to pick up […]
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Regardless of the kind of business you run, when it comes time to designing or redesigning your company’s website, you’ll need to make a few essential decisions. Getting clarity about these questions helps ensure that your completed website accomplishes your business’s goals and provides an ROI. Here are some of the questions every entrepreneur will […]
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Whether you’re building a new website from scratch or are looking to freshen up your existing site, you’ll need some inspiration to get the project underway. What do you want the site to look like? What kinds of colors should be incorporated? What should visitors feel when they check out the site? If you’re at […]
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For business owners, the list of necessary expenses to keep a company afloat can feel never-ending. From rent and utilities to employees’ salaries and shelling out money on advertising, it’s certainly not cheap to keep a business going. That’s why many entrepreneurs shy away from the added expense of a website. Instead they opt to […]
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Unfortunately, as hackers get smarter, protecting your business’s website from cybercrime becomes increasingly important. Now we’re seeing that even major retailers such as Target aren’t immune to the havoc that hackers can wreak. If you’re concerned about protecting your site from hackers, here are some steps you can take to ensure that your business’s most […]
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Domain name ownership is a serious matter. When it comes to your business, your domain name is an essential part of your brand. Can you imagine if you lost your domain name? That would be devastating to your business. I see so many businesses who come to me looking to redesign their website only to […]
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Most business owners understand that their company’s website has the ability to act as a sales tool. It provides information 24 hours a day, seven days a week, even when your salespeople aren’t around to close business for you. However, just because you have a website, doesn’t mean it’s effectively explaining to potential clients why […]
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While your website is an important part of branding your business and sharing information about what you do, you always want to be sure that it creates a pleasant user experience. If visitors dread going to your site, they’ll seek out a competitor instead. Here are some of the features your site has that might […]
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Does this situation sound familiar to you? You are looking at your website and your designer put your logo at the top of your design, but it looks a little too small. Don’t worry, you’re not alone. This is a common request from business owners and it gets asked often. The purpose of this article […]
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