Most business owners understand that their company’s website has the ability to act as a sales tool. It provides information 24 hours a day, seven days a week, even when your salespeople aren’t around to close business for you. However, just because you have a website, doesn’t mean it’s effectively explaining to potential clients why […]
Read More »
While your website is an important part of branding your business and sharing information about what you do, you always want to be sure that it creates a pleasant user experience. If visitors dread going to your site, they’ll seek out a competitor instead. Here are some of the features your site has that might […]
Read More »
Does this situation sound familiar to you? You are looking at your website and your designer put your logo at the top of your design, but it looks a little too small. Don’t worry, you’re not alone. This is a common request from business owners and it gets asked often. The purpose of this article […]
Read More »
Web design trends are always evolving based on users’ tastes and changes in technology. Because of these ever-shifting patterns, it’s necessary for business owners to stay on top of the latest trends in order to ensure that the website that represents their brand doesn’t take on an outdated look. Here are some web design trends […]
Read More »
The ability to manage your own site is essential for business owners. If you want to change your hours or add photos, you don’t want to have to waste time on the phone trying to get someone to make these adjustments for you. This is why many companies rely on platforms like WordPress to create […]
Read More »
A contact form on your site is a great way to encourage customers or potential customers to take a desired action. Whether you’d like them to sign up for an e-book or schedule a consultation, contact forms can help make it happen. However, the way you set up your contact form on your site has […]
Read More »
Having a site that is sleek and easy to use is ideal, but ultimately you’d like to encourage repeat visitors too. A site that promotes customer loyalty is a site that converts more sales. There are a number of different ways that you can keep clients and potential clients coming back to your site. These […]
Read More »
As a business owner, you’ve probably heard a lot about the importance of defining your target market. You need to understand who’s most interested in buying your products, what kind of money they have to spend, and what types of items they’re actually looking to buy. But many business owners are still hesitant to take […]
Read More »
Let’s say you need to find a dog groomer, florist, or coffee shop in your area. What’s the first step you’d take? If you’d hop on Google, you’re like the majority of American shoppers. Because online search engines have become such a major resource for those of us looking to make purchases, it’s more important […]
Read More »
When done well, your law firm’s newsletter can be a valuable resource for clients and potential clients. However, proper planning is necessary to ensure that the newsletter is truly serving its purpose. If you’re a lawyer looking to stay in touch with clients more consistently, here’s what you should know about your newsletter: Focus on […]
Read More »
Rebranding your business is a major undertaking, but it’s also one that can significantly improve your company’s success in the marketplace. If you’re about to go through a rebrand, it’s important to use your website strategically in order to help convey your new messaging clearly to customers and potential customers. When you’re about to rebrand […]
Read More »
Having a website that looks great is important, but you also need that site to convert sales for you. This requires careful planning. When you overwhelm a user with options or make it hard to complete a purchase, you’re leaving money on the table with each visit. When you’re looking to turn your site into […]
Read More »