Each day people are bombarded by dozens and dozens of e-mails that quickly end up in their trash folder. They’ve got enough important work messages to attend to, so anything else really has to stand out to warrant a read through. This makes it difficult for your company’s e-mail blast to earn a customer’s attention. […]
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There are a few standard features every website should have, regardless of the industry you’re in. Essentials like a navigation bar, an “about” page, and an easy way to contact your business will also be must-haves for you brand’s website. However, just like with fashion and hairstyles, website design trends change over the years. Here […]
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When you’re a small business owner, you probably don’t have an extraordinary amount of extra cash to spend on a website. At the same time, you want to make sure that the site you do invest in looks great, is easy for a visitor to navigate, and keeps your brand message consistent. That’s a lot […]
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Many hair salons rely on social media platforms like Instagram to help them draw in new business and keep returning clients engaged. While social media makes sense for salons and stylists (you want clients to get a visual sense of what you’re capable of) don’t discredit the importance of a website when it comes time […]
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Many boutiques and smaller shops rely heavily on social media (especially Instagram) when it comes to their online presence. Customers can scroll through pictures of outfits, and simply comment letting the shop owner know which piece they’d like to buy. While social media is an important part of a retail store’s business, it’s not wise […]
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When you’re building a website for your business, there’s a fine line between boring and being silly. You want to showcase your brand’s personality, but don’t want would-be customers to think that you’re too unprofessional to trust with serious matters. Here are some tips on toeing that line to create a website that’s authentic, but […]
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Online security is a significant concern today, especially as hackers get sneakier about grabbing personal information. It’s why you’re willing to deal with the slightly aggravating process required to use a chip reader when you could have quickly swiped your debit card and moved on with your day. And yet despite the precautions you take […]
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Designing your website’s homepage can feel overwhelming, particularly when you’re starting from scratch. There’s so much information you feel inclined to include, and yet you don’t want to overwhelm a visitor who’s scoping your site out for the first time. When you’re going through the web design process, here are a few key elements that […]
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While some of the magic behind attracting visitors to your site can be attributed to proper coding and playing nicely with search engines, in reality there are a number of other factors that also impact whether you’ll successfully convert a first-time visitor into a repeat offender. Here are some steps you can take to ensure […]
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When you’re designing a website for your business, you want to make sure that the pages you’re focused on have visual appeal. If your site’s pages are packed with text and are completely void of photos, you’ll probably struggle to keep a visitor’s attention. Yet if you’re grabbing photos from any source you feel like […]
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Internet users today expect everything at lightning speed. If your website takes just a little too long to load, you can bet that the user is hitting “x” and moving on to a site that will display the information they need at a faster rate. If you’re struggling to get your website to pick up […]
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Regardless of the kind of business you run, when it comes time to designing or redesigning your company’s website, you’ll need to make a few essential decisions. Getting clarity about these questions helps ensure that your completed website accomplishes your business’s goals and provides an ROI. Here are some of the questions every entrepreneur will […]
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