Having a site that is sleek and easy to use is ideal, but ultimately you’d like to encourage repeat visitors too. A site that promotes customer loyalty is a site that converts more sales. There are a number of different ways that you can keep clients and potential clients coming back to your site. These […]
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As a business owner, you’ve probably heard a lot about the importance of defining your target market. You need to understand who’s most interested in buying your products, what kind of money they have to spend, and what types of items they’re actually looking to buy. But many business owners are still hesitant to take […]
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Let’s say you need to find a dog groomer, florist, or coffee shop in your area. What’s the first step you’d take? If you’d hop on Google, you’re like the majority of American shoppers. Because online search engines have become such a major resource for those of us looking to make purchases, it’s more important […]
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When done well, your law firm’s newsletter can be a valuable resource for clients and potential clients. However, proper planning is necessary to ensure that the newsletter is truly serving its purpose. If you’re a lawyer looking to stay in touch with clients more consistently, here’s what you should know about your newsletter: Focus on […]
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Rebranding your business is a major undertaking, but it’s also one that can significantly improve your company’s success in the marketplace. If you’re about to go through a rebrand, it’s important to use your website strategically in order to help convey your new messaging clearly to customers and potential customers. When you’re about to rebrand […]
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Having a website that looks great is important, but you also need that site to convert sales for you. This requires careful planning. When you overwhelm a user with options or make it hard to complete a purchase, you’re leaving money on the table with each visit. When you’re looking to turn your site into […]
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There was a fad in the early days of the Internet where many sites would play cheerful music as soon as the homepage loaded. But, much like fashion trends, over time this has changed. Unfortunately, not all websites have adapted, and those that still automatically blast tunes look out of date. But why is playing […]
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Finding a web developer who can execute your vision and give you a beautiful site is essential. But there’s a key second piece to this puzzle that many people overlook: the words that fill your site. If your site looks great but doesn’t effectively illustrate why your business is unique, you’re selling yourself short. Because […]
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You wanted a website that reflects your brand and is easy to navigate. Instead you’re about ready to tear your hair out. The problem? Your web developer sucks. When you’re ready to get back on track and get a site you love, here’s how to begin: First, drill down to the center of the issue […]
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The start of a new year is a great opportunity to bring your business’ web presence to another level. Even if you have a website you’re happy with, giving it a facelift is important in order to keep your online brand looking fresh. But before you begin a redesign project, take some time to answer […]
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Your website should be a powerful sales tool for your business. It can help attract new customers even when you’re closed for the day, and gives potential clients insight into what your brand is all about. But sometimes business owners become frustrated when they realize that their site simply isn’t selling the way it should […]
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Say you’re trying to find a dentist in your area. You go to a website for a local dentist, and it looks neat and clean. You can find the address of the practice and see the services offered. Except there’s one problem: the site features absolutely no pictures of the dentist, his/her hygienist, the receptionist, […]
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