The Lazy Fisherman
By Keith on March 4, 2019
Once upon a time there was a wealthy businessman who took a week vacation to a small beach town...
Read More »Ask "why" to really impress your clients
By Keith on March 1, 2019
People hire me to make them websites, right? Well, not really. There’s often something deeper that they’re looking for...
Read More »Use smaller navigation menus on your website - choice paralyzes the decision maker
By Keith on February 27, 2019
Two psychologists did a little experiment at a grocery store...
Read More »Compete based on the benefits you provide, not on your price
By Keith on February 25, 2019
Apple charges $1,000 for the new iPhone X. And that’s their cheapest model...
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How to Accurately Define Your Target Audience
By Keith on February 19, 2019
It doesn’t matter how wonderful your product line is, if you don’t know who you’re creating the items for, don’t be shocked if the response is lackluster.
Read More »Don't Use Jargon When Talking To Your Clients
By Keith on February 11, 2019
When I was a kid my parents were looking for a hotel room on a little family trip we took to an amusement park...
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Are You Making These Common Content Marketing Mistakes?
By Keith on February 4, 2019
Regardless of your industry or the size of your business, a killer content marketing strategy is a key factor when you’re looking for long-term success.
Read More »How does your website taste?
By Keith on January 28, 2019
Last week I was at a birthday party where there was a special-order cake...
Read More »Stop doing business tasks you hate
By Keith on January 23, 2019
I hate making logos. There was a point where I would dread every time a new logo project came in...
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