'You' statements vs. 'I' statements on your website
By Keith on March 15, 2019
Every networking event I’ve ever been to feels the same – a room full of people looking to sell themselves...
Read More »Reader Question: Managing Large To-Do Lists
By Keith on March 13, 2019
A list member wrote to me with a question...
Read More »“If You Think It’s Expensive To Hire A Professional To Do The Job, Wait Until You Hire An Amateur.”
By Keith on March 11, 2019
This is one of my favorite quotes. I keep it in the back of my head whenever I need to hire somebody...
Read More »What’s the most important thing on a website?
By Keith on March 8, 2019
When people first come to your website, what do you think are the most important things they look for?
Read More »3 Questions You Must Ask For Each Page Of Your Website
By Keith on March 6, 2019
I like to think that whoever designed my inherited washing machine sat down and said to themselves...
Read More »The Lazy Fisherman
By Keith on March 4, 2019
Once upon a time there was a wealthy businessman who took a week vacation to a small beach town...
Read More »Ask "why" to really impress your clients
By Keith on March 1, 2019
People hire me to make them websites, right? Well, not really. There’s often something deeper that they’re looking for...
Read More »Use smaller navigation menus on your website - choice paralyzes the decision maker
By Keith on February 27, 2019
Two psychologists did a little experiment at a grocery store...
Read More »Compete based on the benefits you provide, not on your price
By Keith on February 25, 2019
Apple charges $1,000 for the new iPhone X. And that’s their cheapest model...
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