The 8 Words Texaco Used to Increase Sales
By Keith on April 3, 2019
In the 1930's, back when gas stations still had attendants, Texaco experimented with different methods to increase their oil sales to car owners...
Read More »What George Clooney Can Teach Us About Marketing
By Keith on April 1, 2019
George Clooney is one of the most well-known and successful actors on the planet.
Read More »How often should you redesign your website?
By Keith on March 29, 2019
At some point you're going to wonder when it's time to redesign your website.
Read More »Logical thinking can hurt your website
By Keith on March 27, 2019
As humans, we love to boast about our intelligent, super-evolved brains. It doesn't feel like we're primal animals anymore.
Read More »Find out what people need from your website and make it easy to find
By Keith on March 25, 2019
I think can predict the future. I'm going to pull out my crystal ball and make a prediction.
Read More »Fail Fast: One advantage small businesses have over larger competitors
By Keith on March 22, 2019
List reader Brian had a thought in response to Wednesday's letter about failure in business (shared with permission)
Read More »Repurpose your unused business materials
By Keith on March 18, 2019
As I was driving from my parents' house over the weekend, I went by a house with a handmade sign in the yard that said
Read More »'You' statements vs. 'I' statements on your website
By Keith on March 15, 2019
Every networking event I’ve ever been to feels the same – a room full of people looking to sell themselves...
Read More »Reader Question: Managing Large To-Do Lists
By Keith on March 13, 2019
A list member wrote to me with a question...
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