It doesn’t matter how wonderful your product line is, if you don’t know who you’re creating the items for, don’t be shocked if the response is lackluster. If you’re feeling a little uncertain about who’s looking for your products, here are some ways to accurately define your target audience: See who’s currently buying from you […]
Read More »When I was a kid my parents were looking for a hotel room on a little family trip we took to an amusement park. What they didn’t know was that we needed to book a hotel room far ahead of time – it’s hard to find an open room near the park the night you […]
Read More »
Regardless of your industry or the size of your business, a killer content marketing strategy is a key factor when you’re looking for long-term success. When you’re regularly putting out interesting and relevant content, you’re giving visitors a reason to return to your site. At the same time, you’re also establishing yourself as an authority […]
Read More »Last week I was at a birthday party where there was a special-order cake. The party was for a foodie and the cake was custom made to look like a hamburger. It caught everyone’s attention as soon as they walked in the door – I’ve never seen anything like it in person. You could tell […]
Read More »I hate making logos. There was a point where I would dread every time a new logo project came in. Logo design has never clicked with me the way that web design does. Every minute working on a logo was a struggle. It would easily take me three times longer to create a logo compared […]
Read More »
It’s hard to believe we’re in 2019 already. Hey, they say that time flies when you’re having fun! Whether you’re in the market for a complete website redesign, some small updates, or you’re committing to finally building your business a site for the first time, it’s good to be aware of the design trends we’re […]
Read More »In Silicon Valley, tech companies don’t launch with a complete and polished product. Instead they start with a “Minimum Viable Product” (MVP). The MVP is a stripped down, most basic version of their service with only the bare essentials. The goal is to immediately see how their customers respond. If the response is good then […]
Read More »People will sometimes say to me: “I wish I could be picky with my clients like you are. I can’t wait until I get to that point.” My response is usually the same… That time doesn’t just come one day – you have to make it happen. It’s not like you come into work one […]
Read More »For the first several years of my business I thought the best way to attract new clients was to keep my prices low to compete with other web developers. After all, lower rates means more work, right? I was right, I was able to attract a lot of clients. The bad news was that I […]
Read More »
If one of your 2019 resolutions revolved around giving your company’s blog some much needed TLC, terrific! Having a strong content marketing plan in place is an essential part of finding success as a business owner. One of the first places to start is developing an editorial calendar for your blog. I know, it sounds […]
Read More »Hopefully you enjoyed your Christmas! Did you read any good books in 2018 that helped your business? If so, which ones? Hit “reply” and let me know, I’d love to hear and add to my reading list for 2019. I’ll go first: by far the best book I read in 2018 was Badass Your Brand, […]
Read More »Imagine that you’re looking for somebody to roof your house. You’ve scoured the internet and had a few people come to your place to give you a quote. After a few duds, the perfect contractor finally comes. He’s polite, says all of the right things, knows his stuff, has endless references and a fair price. […]
Read More »