Articles

Goodbye Packets

By Keith on December 05, 2018

You’ve successfully finished an engagement with one of your clients. They’re happy, you’re happy, you’ve high-fived and there’s confetti floating down from the ceiling as your client skips off into the sunset. You’re done! Or are you? Do you have a client wrap-up process? A routine that you follow at the end of a successful […]

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Your web design New Year’s Resolutions for 2019

By Keith on December 04, 2018

While most New Year’s resolutions focus on going to the gym, eating healthier, or reading more, you should also take some time and think about your business as you head into 2019. Your website is a crucial tool when it comes to boosting your brand, so you’ll want to make sure you’re devoting the proper […]

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Focusing on the wrong things

By Keith on December 03, 2018

When I first started my business, I was focused on all of the wrong things. I focused on what I thought I was good at… coding websites. I didn’t see myself as a business owner solving problems for my clients – I saw myself as a vendor. I took on any project that came to […]

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5 Organizational Tools to Boost Your Business AND Your Web Presence

By Keith on November 15, 2018

Any business owner knows that staying organized and focused is essential if you want to succeed. Having the right tools on hand is an important part of making this possible. Here are a few of my favorite tools for entrepreneurs. I’d highly suggest giving a couple of them a shot! Buffer You know how important […]

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An old man solving problems

By Keith on November 12, 2018

A giant ship engine failed. The ship’s owners tried one expert after another, but none of them could figure but how to fix the engine. Then they brought in an old man who had been fixing ships since he was a young. He carried a large bag of tools with him, and when he arrived, […]

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Nobody like waiting in lines

By Keith on November 09, 2018

A month ago, I had to go to the mall to get my computer fixed. As I’m leaving the mall I can’t help but notice a long line spilling out of another store. Lines are an unavoidable part of life. We wait in lines at the bank, the grocery store and the bathroom. Nobody likes […]

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Unhappy customers are valuable too

By Keith on November 07, 2018

Surely we have all been on the phone with a customer service representative who doesn’t care about our problem or complaint. If eye rolling made a sound we’d hear it loud and clear. The customer service rep just wants us off the phone and out of the way as soon as possible, probably so they […]

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What’s your favorite pizza place?

By Keith on November 02, 2018

Think about your favorite pizza restaurant. Your go-to pizza place. The place you order from when you have out of town guests visiting. Got it in your head? Great, now write me a testimonial and convince me to go try it… It’s not so easy, right? It’s hard when you ask somebody to drop what […]

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How to make your web content feel authentic

By Keith on November 01, 2018

As you’re crafting the content for your business’s website, you may struggle to toe the line between selling your products and coming across as fake. You want the reader to engage with what you’re saying, while still ensuring that you drive home the points about why they should purchase your products, specifically, and not those […]

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How to Select the Best URL For Your Business’s Website

By Keith on October 17, 2018

The URL you select for your website is a crucial choice. While it may not be as fun to think about as the kinds of pictures you’ll use on your site, your URL directly correlates to how easy it is for potential customers to find you online. When you want to be certain that the […]

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6 Key Components to Include in Your Company’s Email Newsletter

By Keith on October 03, 2018

Email newsletters are the perfect way to keep your current customer base engaged, and they’re also great for landing new clients. But what should you add into that blank template staring back at you, just waiting to be sent out to eager readers? Great question! Here are a few ideas about what you should incorporate […]

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Why a Consistent Blogging Schedule Is Essential For Your Business

By Keith on September 17, 2018

How often have you heard people talk about the importance of consistency? Whether you’re trying to get into shape or would like to learn a new skill, showing up each day matters. The same could be said of your website’s blog posts. When you’re trying to build an audience and develop a following for your […]

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