“If You Think It’s Expensive To Hire A Professional To Do The Job, Wait Until You Hire An Amateur.” This is one of my favorite quotes. I keep it in the back of my head whenever I need to hire somebody. Take Frank, for example. Frank’s car is making squealing noises so he brings it […]
Read More »When people first come to your website, what do you think are the most important things they look for? A call-to-action? Your services? A detailed “About” page? All those things are important, of course. A productive website is a harmonious balance between many different elements. Like all things in life, there isn’t a one size […]
Read More »I like to think that whoever designed my inherited washing machine sat down and said to themselves: “How can I make this look as complicated as possible?” I assume that their thought process was to make it convoluted and over loaded with useless features so that it looks more sophisticated (and thus more expensive). Why […]
Read More »Once upon a time there was a wealthy businessman who took a week vacation to a small beach town. While he sat under an umbrella on the beach, thoroughly enjoying his vacation, he noticed a fisherman launching his small rowboat into the ocean to start his day’s work. After 2 hours, the fisherman came back […]
Read More »People hire me to make them websites, right? Well, not really. There’s often something deeper that they’re looking for. 90% of the time, when I first ask somebody why they want a website they have a broad answer, like “my current website is old” or “it’s not mobile friendly”. But that isn’t the real reason […]
Read More »Two psychologists did a little experiment at a grocery store. On a regular day at a local supermarket they put out a display table of different types of jelly. 24 different types of jelly to be exact. They offered free samples to everyone who walked by and then they measured how many people purchased the […]
Read More »Apple charges $1,000 for the new iPhone X. And that’s their cheapest model. Apple doesn’t get into price wars. They don’t compete with Samsung and LG based on how much their phones cost, they do it based on another factor… Unique value They stand by their pricing even though it’s often much higher than their […]
Read More »
It doesn’t matter how wonderful your product line is, if you don’t know who you’re creating the items for, don’t be shocked if the response is lackluster. If you’re feeling a little uncertain about who’s looking for your products, here are some ways to accurately define your target audience: See who’s currently buying from you […]
Read More »When I was a kid my parents were looking for a hotel room on a little family trip we took to an amusement park. What they didn’t know was that we needed to book a hotel room far ahead of time – it’s hard to find an open room near the park the night you […]
Read More »
Regardless of your industry or the size of your business, a killer content marketing strategy is a key factor when you’re looking for long-term success. When you’re regularly putting out interesting and relevant content, you’re giving visitors a reason to return to your site. At the same time, you’re also establishing yourself as an authority […]
Read More »Last week I was at a birthday party where there was a special-order cake. The party was for a foodie and the cake was custom made to look like a hamburger. It caught everyone’s attention as soon as they walked in the door – I’ve never seen anything like it in person. You could tell […]
Read More »I hate making logos. There was a point where I would dread every time a new logo project came in. Logo design has never clicked with me the way that web design does. Every minute working on a logo was a struggle. It would easily take me three times longer to create a logo compared […]
Read More »