While you’re busy setting New Year’s resolutions about reading more and eating better, the start of 2020 is also a good time to turn your attention to your company’s website. What’s working well and where might you like to see some improvements? If you’re not sure where to focus your efforts as we kick off […]
Read More »As we head into the end of the year, we start to reflect on what we executed well and where we could stand to improve in 2020. For business owners, you might take a moment and think about how your website factors into this equation. Here are some ways to tell if your website worked […]
Read More »You’re getting tons of traffic to your website! Amazing! But are people actually sticking around when they get there? That’s another story. If you’d like to improve your bounce rate (the percentage of visitors who navigate away from your site after viewing just one page) then there are several techniques to start putting into practice. […]
Read More »Data and privacy are two hot topics today, as we become increasingly concerned with where our personal information goes once we enter it online. With data breaches and stories about apps like FaceApp having ties to Russia, it’s with good reason that people want to know what’s happening to their data as they read, shop, […]
Read More »When you build your business’s website, you’re hoping that visitors will come check it out, stay, and then buy something. In reality, unfortunately, this isn’t always the case. If you’re looking at your bounce rate (how long a visitor stays on your site before “bouncing” away) and you’re unhappy with what you see, there are […]
Read More »You’re feeling excited about redesigning your business’s website and have finally set aside the time and funds necessary to focus on the project. However, now it’s time to find some inspiration. What do you want the new site to look and feel like? If you’re trying to get a better handle on your vision so […]
Read More »Are your Gravity Form contact form emails getting trapping in your Gmail spam folder? If so, it’s a pretty common problem – and it’s easy to fix. Sure, you can click Gmail’s “Report not Spam”, but that’s not 100% guaranteed to work, and it can be pretty devastating for business if you miss even 1% […]
Read More »You know your products are great. Your mom knows your products are great. Your best friend knows your products are great. But all of this means nothing if your customers don’t know that your products are great. Your website is a powerful tool that improves your credibility. Here’s how to use your website to boost […]
Read More »You’ve got an awesome product. Your website looks great. You have a well-trained team. Perfect! Now it’s time to figure out who, exactly, will be enjoying the fruits of your labor. Finding your target customer isn’t as easy as you might have imagined, so if you’re struggling to build a dedicated customer base, don’t get […]
Read More »Here’s a question from a reader: “Could you create an article about reaching customers outside of your typical bucket?” The reader is wondering: how do you reach prospects outside of your typical target audience? My take on this is: Why would you want to? What’s the reason why you’d like to get a different type […]
Read More »If you’re not careful you can get scammed on Craigslist – but I bet I don’t have to tell you that. One common scam deals with buying used cars from a private seller. A buyer will find a car on Craigslist, go out to see the car and when they look closer find that there’s […]
Read More »It seems counter-intuitive: you give a potential customer a free sample in order to get them to spend money. Why would you want to spend time on a free offering when you could be working on business for paying clients? Yet the notion of giving a “freebie” is actually a powerful sales tool, regardless of […]
Read More »