Articles

Use smaller navigation menus on your website – choice paralyzes the decision maker

By Keith on February 27, 2019

Two psychologists did a little experiment at a grocery store. On a regular day at a local supermarket they put out a display table of different types of jelly. 24 different types of jelly to be exact. They offered free samples to everyone who walked by and then they measured how many people purchased the […]

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Compete based on the benefits you provide, not on your price

By Keith on February 25, 2019

Apple charges $1,000 for the new iPhone X. And that’s their cheapest model. Apple doesn’t get into price wars. They don’t compete with Samsung and LG based on how much their phones cost, they do it based on another factor… Unique value They stand by their pricing even though it’s often much higher than their […]

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How to Accurately Define Your Target Audience

By Keith on February 19, 2019

It doesn’t matter how wonderful your product line is, if you don’t know who you’re creating the items for, don’t be shocked if the response is lackluster. If you’re feeling a little uncertain about who’s looking for your products, here are some ways to accurately define your target audience: See who’s currently buying from you […]

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Don’t Use Jargon When Talking To Your Clients

By Keith on February 11, 2019

When I was a kid my parents were looking for a hotel room on a little family trip we took to an amusement park. What they didn’t know was that we needed to book a hotel room far ahead of time – it’s hard to find an open room near the park the night you […]

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Are You Making These Common Content Marketing Mistakes?

By Keith on February 04, 2019

Regardless of your industry or the size of your business, a killer content marketing strategy is a key factor when you’re looking for long-term success. When you’re regularly putting out interesting and relevant content, you’re giving visitors a reason to return to your site. At the same time, you’re also establishing yourself as an authority […]

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How does your website taste?

By Keith on January 28, 2019

Last week I was at a birthday party where there was a special-order cake. The party was for a foodie and the cake was custom made to look like a hamburger. It caught everyone’s attention as soon as they walked in the door – I’ve never seen anything like it in person. You could tell […]

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Stop doing business tasks you hate

By Keith on January 23, 2019

I hate making logos. There was a point where I would dread every time a new logo project came in. Logo design has never clicked with me the way that web design does. Every minute working on a logo was a struggle. It would easily take me three times longer to create a logo compared […]

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What to Expect From Web Design in 2019

By Keith on January 17, 2019

It’s hard to believe we’re in 2019 already. Hey, they say that time flies when you’re having fun! Whether you’re in the market for a complete website redesign, some small updates, or you’re committing to finally building your business a site for the first time, it’s good to be aware of the design trends we’re […]

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Failure is good in business

By Keith on January 13, 2019

In Silicon Valley, tech companies don’t launch with a complete and polished product. Instead they start with a “Minimum Viable Product” (MVP). The MVP is a stripped down, most basic version of their service with only the bare essentials. The goal is to immediately see how their customers respond. If the response is good then […]

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Dealing With Headache Clients

By Keith on January 11, 2019

People will sometimes say to me: “I wish I could be picky with my clients like you are. I can’t wait until I get to that point.” My response is usually the same… That time doesn’t just come one day – you have to make it happen. It’s not like you come into work one […]

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Are you a hunter or farmer in your business?

By Keith on January 09, 2019

For the first several years of my business I thought the best way to attract new clients was to keep my prices low to compete with other web developers. After all, lower rates means more work, right? I was right, I was able to attract a lot of clients. The bad news was that I […]

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Three Easy Steps for Building an Editorial Calendar

By Keith on January 03, 2019

If one of your 2019 resolutions revolved around giving your company’s blog some much needed TLC, terrific! Having a strong content marketing plan in place is an essential part of finding success as a business owner. One of the first places to start is developing an editorial calendar for your blog. I know, it sounds […]

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