Think about your favorite pizza restaurant. Your go-to pizza place. The place you order from when you have out of town guests visiting. Got it in your head? Great, now write me a testimonial and convince me to go try it… It’s not so easy, right? It’s hard when you ask somebody to drop what […]
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As you’re crafting the content for your business’s website, you may struggle to toe the line between selling your products and coming across as fake. You want the reader to engage with what you’re saying, while still ensuring that you drive home the points about why they should purchase your products, specifically, and not those […]
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The URL you select for your website is a crucial choice. While it may not be as fun to think about as the kinds of pictures you’ll use on your site, your URL directly correlates to how easy it is for potential customers to find you online. When you want to be certain that the […]
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Email newsletters are the perfect way to keep your current customer base engaged, and they’re also great for landing new clients. But what should you add into that blank template staring back at you, just waiting to be sent out to eager readers? Great question! Here are a few ideas about what you should incorporate […]
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How often have you heard people talk about the importance of consistency? Whether you’re trying to get into shape or would like to learn a new skill, showing up each day matters. The same could be said of your website’s blog posts. When you’re trying to build an audience and develop a following for your […]
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You’re trying to make it a point to understand Google Analytics so that you can tweak your website accordingly. After all, you want to make sure you’re creating a great experience for those visiting your site! But it’s easy to feel like you’re drowning in information when you try to decode all of the stats […]
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Let’s face it: people love free stuff. It doesn’t matter how much money you make, where you live, or what you do for work, people love to feel like they’re getting something cool for absolutely nothing. But at the same time, you’ve also got a seemingly infinite number of people offering these freebies to people […]
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Whether you’ve got a major sale happening or are unleashing a new, in-demand product, it’s important to be properly prepared in the event that you suddenly see an influx of web traffic. It’s a good problem to have, of course, but ultimately a sudden burst of traffic can cause your site to shut down, leaving […]
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It can be confusing knowing exactly what to put on your website. You want to give a potential customer enough information to encourage them to make a purchase, but you don’t want to give so much detail that they feel overwhelmed and head over to a competitor’s site instead. Here are some of the key […]
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When done correctly, your logo becomes synonymous with your brand. Just by reading the names FedEx or Coca-Cola, you can immediately picture their logos in your mind, right? While your company’s logo may not be as universally known as what these massive brands have to offer, your logo should still be fairly recognizable and easy […]
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As you craft the content for your company’s website, you want to ensure that the pages properly reflect your brand’s voice, while still maintaining an appropriate level of professionalism. It can be a tricky line to toe, so here are some tips on finding that perfect balance: Think about how you’d want someone to describe […]
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It may seem slightly counter-intuitive: offer up a freebie on your site in order to earn more clients. But if you’re looking to convert visitors into paying clients, offering a small piece of content at no charge is a powerful strategy. Here are some perks to providing a freebie on your site: It creates multiple […]
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