Like you, one of the reasons why I started my business was because I wanted to have control over my life. I want to work on projects I enjoy. I want to create my own schedule. And I want to be free to make my own business decisions. But sometimes, instead of being free, it […]
Read More »You’ve successfully finished an engagement with one of your clients. They’re happy, you’re happy, you’ve high-fived and there’s confetti floating down from the ceiling as your client skips off into the sunset. You’re done! Or are you? Do you have a client wrap-up process? A routine that you follow at the end of a successful […]
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While most New Year’s resolutions focus on going to the gym, eating healthier, or reading more, you should also take some time and think about your business as you head into 2019. Your website is a crucial tool when it comes to boosting your brand, so you’ll want to make sure you’re devoting the proper […]
Read More »When I first started my business, I was focused on all of the wrong things. I focused on what I thought I was good at… coding websites. I didn’t see myself as a business owner solving problems for my clients – I saw myself as a vendor. I took on any project that came to […]
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Any business owner knows that staying organized and focused is essential if you want to succeed. Having the right tools on hand is an important part of making this possible. Here are a few of my favorite tools for entrepreneurs. I’d highly suggest giving a couple of them a shot! Buffer You know how important […]
Read More »A giant ship engine failed. The ship’s owners tried one expert after another, but none of them could figure but how to fix the engine. Then they brought in an old man who had been fixing ships since he was a young. He carried a large bag of tools with him, and when he arrived, […]
Read More »A month ago, I had to go to the mall to get my computer fixed. As I’m leaving the mall I can’t help but notice a long line spilling out of another store. Lines are an unavoidable part of life. We wait in lines at the bank, the grocery store and the bathroom. Nobody likes […]
Read More »Surely we have all been on the phone with a customer service representative who doesn’t care about our problem or complaint. If eye rolling made a sound we’d hear it loud and clear. The customer service rep just wants us off the phone and out of the way as soon as possible, probably so they […]
Read More »Think about your favorite pizza restaurant. Your go-to pizza place. The place you order from when you have out of town guests visiting. Got it in your head? Great, now write me a testimonial and convince me to go try it… It’s not so easy, right? It’s hard when you ask somebody to drop what […]
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As you’re crafting the content for your business’s website, you may struggle to toe the line between selling your products and coming across as fake. You want the reader to engage with what you’re saying, while still ensuring that you drive home the points about why they should purchase your products, specifically, and not those […]
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The URL you select for your website is a crucial choice. While it may not be as fun to think about as the kinds of pictures you’ll use on your site, your URL directly correlates to how easy it is for potential customers to find you online. When you want to be certain that the […]
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Email newsletters are the perfect way to keep your current customer base engaged, and they’re also great for landing new clients. But what should you add into that blank template staring back at you, just waiting to be sent out to eager readers? Great question! Here are a few ideas about what you should incorporate […]
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